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Hi Vinayak...'
The email had come the previous night. On 5 April. From TeraReach, an Internet marketing service firm in Gurgaon. It had a simple question for Vinayak. Are you in for a thing tomorrow on BlaBlaCar? Vinayak didn't know what BlaBlaCar was. So he headed to Twitter, and there to the company's official handle. As he read, he figured, a car-pooling company. Okay. In, he emailed back.
Vinayak woke up at 9:30am the next day to a power cut and an email in his inbox. From TeraReach. It read:
Hi Vinayak,
You have been finalized for the activity on April 6 2016. #BlaBlaWithGul. Brand: BlaBlaCarIn. No of tweets: 07. Rs.70 per tweet.
Activity start time: 10:30. End time: 3:30. Tweet speed: 4 tweets in first hour. 3 in second hour.
Gul Panag and her brother Sharbir will be traveling from Mumbai to Pune today and they have offered seats on BlaBlaCar. @jokeSingh who is a contest winner will share the ride with Gul Panag today. Influencers have to tweet about this fun ride with Gul Panag and generate conversation about this ride. Also promote the convenience of using BlaBlaCar which offers inter-city travel. Convenience, cost saving, freedom and peace of mind. Talk about how ride sharing helps to meet new people while traveling and makes the time fly while traveling.
Do's and Don'ts: Tag the brand in 50% of your tweets. Follow the brand. Also tag Gul Panag in 3 of your tweets.
Sample Tweets:
-The most convenient city to city travel option is here now. @BlaBlaCar #BlaBlaWithGul
-@BlaBlaCarIN now sit back and plan your city to city travel comfortably. #BlaBlaWithGul
Full article:
http://www.livemint.com/Consumer/57e9vLuQSutDBWcjldRXYI/Twitters-teen-influencer.html
https://youtu.be/Yg-qlKb4X7U?si=CxFKLW2b1XFcgiSm
https://www.mid-day.com/entertainment/bollywood-news/article/karan-johar-announces-digital-detox-from-social-media-23613852
https://youtu.be/wPu5GeWYbLc?si=nrBRloo5r3_qvS9S
https://x.com/i/status/2021153841064927577
https://x.com/AlwaysBollywood/status/1975118109372715128
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