BOI declares Sarbjit a flop, KoiMoi a PLUS. Who's right?

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ponymo

@ponymo

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Posted: 9 years ago

Budget (all expenses including P&A): 23 cr

Collections: 30cr*

BOI declared it a flop.

Rediff declared it average. Supercinema declared it avevrage.

Koimoi declared it a Plus (which means recovered budget and made profits).

Who is right? How can there be such a disparity in the verdicts?

P.S. Some here are trolling me by saying I called it a hit. I never did. I just called it successful purely based on the numbers.. the film recovered its budget and made 30% profits. So if I am wrong, please logically explain why.. I would humbly accept it.

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ponymo

@ponymo

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Posted: 9 years ago

I know I am inadvertently welcoming a lot of trolling and mocking, which is fine, but after that please explain the rationale of this. Thanks :)

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Ashi_Naksh

@Ashi_Can

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Posted: 9 years ago

As far as my understanding goes, movies verdict is not based on how much the producer invested and the movie collected. But, it is based on for how much amount the movie was sold to distributors and how much was recovered through collections. This distributor amount is much higher compared to producer's investment (All movie expenses + Promotional cost). That's the reason we don't understand most of the verdict as for lay man like us, we only guess producer's figure but are not aware about distributor's cost.

Above is purely my understanding of numbers, it can be right or wrong.

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701009

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Posted: 9 years ago

last year koimoi declared hamari adhuri kahani plus as well. while everyone knows that film failed big time. sarbjit has failed also.

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643898

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Posted: 9 years ago

Koimoi declared lot of flops films plus

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ponymo

@ponymo

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Posted: 9 years ago

Originally posted by: Ashi_Naksh
As far as my understanding goes, movies verdict is not based on how much the producer invested and the movie collected. But, it is based on for how much amount the movie was sold to distributors and how much was recovered through collections. This distributor amount is much higher compared to producer's investment (All movie expenses + Promotional cost). That's the reason we don't understand most of the verdict as for lay man like us, we only guess producer's figure but are not aware about distributor's cost.

Above is purely my understanding of numbers, it can be right or wrong.

I see. But then there are several movies where several disitributors lose money yet are given tags like semi-hit or hit. How is that possible?

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ponymo

@ponymo

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Posted: 9 years ago

Originally posted by: Deathstroke
Koimoi declared lot of flops films plus

The question is how do you know those are flops? Are you basing it based on BOI's judgement?

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ponymo

@ponymo

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Posted: 9 years ago

Originally posted by: F.M.D.
last year koimoi declared hamari adhuri kahani plus as well. while everyone knows that film failed big time. sarbjit has failed also.

I've no idea about the budget of the film and how much it collected.. do you know?

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TheRager

@TheRager

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Posted: 9 years ago

I am banging my head against the wall but general thumb rule is a film is a clean hit if it makes twice of its budget. So if Sarabjit's budget is 23cr then it should have made around 46cr for a clean hit.

A film has to make profits for the distributors for all territories in India for the trade to call it a success. This is the reason why films like Dilwale were semi-hits though they grossed 140cr which was more than its budget including P&A. The recovery thru like satellite rights, music rights etc are only for producers and doesnt go to distributors. They are also generally inflated figures by producers who try to show their film already made profits before its release. Sarabjit made 26cr at the theaters which means the distributors managed to make around 13cr only ie distributors make 50% after paying 50% to exhibitors. Sarabjit just managed not to get into disaster zone.

This is what everyone follows for all movies. It is a flop thru and thru. But if you think its a success its up to you. But IMHO its best to accept defeat(in this case that the film is a flop) gracefully and move on. Even if you out argue everyone on this forum it wont change the truth.

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ponymo

@ponymo

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Posted: 9 years ago

#10

^I never claimed it was a clean hit. I am only saying it recovered its budget.

"A film has to make profits for the distributors for all territories in India for the trade to call it a success." : Like I said, many distributors lost money in Dilwale too (just using this example b'cos you used the same), but it was still treated as a success/semi-hit. Where's the logic in that?

Shah Rukh Khan refunds 50% losses to distributors of Dilwale

By Bollywood Hungama News Network, Feb 9, 2016 - 11:21 hrs IST

In December last year we saw the release of the Rohit Shetty directed film Dilwale featuring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon. The film which was produced by Red Chillies and Rohit Shetty Productions, despite featuring a star studded cast and insane promotions did not perform as expected at the box office. However, now months after its release we hear that Shah Rukh Khan, whose production Red Chillies took over the distribution of the film in India has decided to refund the individual distributors to a certain extent for the losses incurred.

In fact back in 2001 and 2005, Shah Rukh Khan had refunded the individual distributors of his films Asoka (Eros) and Paheli (UTV), after both films underperformed at the box office. As a direct result of the actor's 2001 film Asoka underperforming at the box office, Shah Rukh's subsequent release Chalte Chalte was sold for a much lower price. On similar lines after the failure of Paheli, distributors of Shah Rukh's next venture Om Shaanti Om were given first right of refusal to acquire the film.

Recently admitting Dilwale's underperformance at a press conference Shah Rukh had said, "I don't think the film has done as well as it should have. I am personally disappointed with that", well now the actor has decided on reimbursing 50% of the losses incurred by the distributors. However, the interesting part here is that as of last count Dilwale had done approx. Rs. 150 cr net business in India and Rs. 174 cr gross in the overseas markets, while the satellite rights were sold for Rs. 70 cr to Sony MSM. Music rights of the film were sold to Sony for Rs. 18 cr. With the sale of these rights Shah Rukh quite literally made a killing on the project earning close to Rs. 150+ crores as profit!

SRK had set a domestic distribution target with a minimum guarantee (MG) of Rs. 130 cr; but sinceDilwale collected around Rs. 150 cr at the India box office, the distributors share would have amounted to approx. Rs. 70 to 75 cr which meant a loss of around 55 to 60 cr cumulatively for the individual distributors pan India. According to our reports, Shah Rukh has refunded close to Rs. 25 cr to cover up 50% loss to distributors asking them to bear the rest. If that wasn't all, sources close to the actor and his production mention that Shah Rukh has in fact, prima facie also consented to these distributors getting first right of refusal for his next release Raees.

With this news we guess SRK is indeed a 'Bade Dilwala' and a large hearted Raees.

http://www.bollywoodhungama.com/news/17343897/Shah-Rukh-Khan-refunds-50%25-losses-to-distributors-of-Dilwale

Edited by ponymo - 9 years ago