Poll
predict the lifetime collections of brothers
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Around 150. I actually wouldn't worry about the promotions, the last few weeks has been all about BB and Bahubali anyway. It's probs better they're starting now, once the buzz from those films has somewhat subsided.
I have a feeling its strategy, keep the buzz low and let content take over. Like with Piku pre-release wasn't much buzz but eventually the merit took over.
Originally posted by: rogerrocks
But Piku wasn't a big film anyway..The fact that it made 80 crores was a big deal and am sure the team din really expect it to be a BB cos it was a small budget film to begin with..But Brothers is supposed to be one of the bigger films to come out this year..Promotions are not a bad thing..Doesn't mean ppl who promote aren't confident about the product right? Of course there are those who go overboard but proper promotions go a long way in creating buzz esp. when the album is underwhelming..Its not a small film where they can just let content take over IMO đ Like i said, it can still make 100 + crores but i remember predicting it'l be a huge BB last year because it has SidM+ Akki+ Karan Malhotra+ Dharma+ a decent story to boot..Thats more than what you can ask for..At;least promote it well đ
Originally posted by: IAmLuvBolly
I voted for the 100-150 option though I think it will be closer to 150.
Swati is right, Dharma and Fox India have purposely waited till now to start promoting it. But I think a lot of fans were concerned because last week one of the distributors tweeted that they are staring full speed promotions on August 1st. But actually they started on July 30th to a degree. So this has been their strategy and I hope it works.I also agree with Swati that the hype round BB and Bhabuli was so much in recent weeks that any early promotional work would have gotten lost. I'm hoping the two weeks aggressive promotions will give it an excellent opening. After that to me Brothers looks like the kind of movie with a will get a great WOM.
Yeah, aggressively promoted 2 weeks should be enough. And besides what more could they have possibly done, it's a film about MMA so they can't exactly have the stars dancing at reality shows now can they đWorry not Brothers fans. Agneepath director, popular star-cast, good release date, clear weeks. Can't possibly fail.
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