Posted:
I don't make films to enter the 100 crore club
Diksha Jawle
May 31
Just ahead of his upcoming release Humari Adhuri Kahani, Mohit Suri collaborated with world's leading music company, Universal Music Group which has launched a new label EMI Records India. This new venture marks the return of the world famous EMI label to India. In a tte--tte with the Managing Director and CEO of Universal Music Group South Asia Devraj Sanyal and filmmaker Mohit Suri...
What prompted a successful music label to collaborate with a Bollywood filmmaker?
Devraj Sanyal (DS): EMI Records has been an epic label in the industry for over 100 years and when we wanted to bring it back to the country, we wanted to do it differently. We couldn't find any one with better track records whose films has been delivering not one but many hits songs in the last decade than Mohit (Suri). So I guess it was very logical decision.
How will this new platform cut across the filmy and non-filmy musical genres?
DS: We wanted to create a new generation platform which would be completely accessible for anyone and everyone. EMI Records was bought together to create this absolute bridge based on the song, the artist based and the talent. Thus, allowing the song to come on a platform and go where it is destined.
How exactly do you think this first-of-its-kind partnership will impact the music and filmmaking industry?
Mohit Suri (MS): Somehow, I think the music industry is independent and that the filmmaking business is connected to the music industry. It needs the music industry to survive. We cannot imagine Hindi movies without music. You simply can't take away the music from Indian film industry. What I genuinely believe is that EMI Records is trying to find artists' own voice and nurture them rather than telling them what to do and not.
How does it feel to be a part of a successful music label?
(MS): What Devraj and his team offered was a spectacular platform. It is what I always wanted to do; search new talent and give them a new platform. For a director, some movies do well while some don't.
But particularly in your case, the music in your films has not only been successful but also super hits.
(MS): I never had a luxury of a big star cast. So that is when I started working very hard on my film's music so that probably, we stood a chance somewhere. I have never tried out to make super hit songs but cull out song which is right for the situation. What I personally believe is that you cannot make one thing again and again. If I go to the same music director for my every film, I think our music launch would get monotonous. Experimenting with new ideas, new films, and new cast, mixing and matching brings out new colours. Movies like Aashiqui 2 and Ek Villain have changed the game entirely for you and have put you into a different league altogether.
So do you think Humari Adhuri Kahani will bag you again into the 100cr club?
(MS): I don't make films to enter the 100 crore club. In fact, the minute you do that, you find yourself repeating. What is interesting to me is that after doing a young love story, a thriller with a young star cast and now a mature romance, I'm enjoying it. I'm enjoying not being stuck to one thing.
Diksha Jawle
May 31
Just ahead of his upcoming release Humari Adhuri Kahani, Mohit Suri collaborated with world's leading music company, Universal Music Group which has launched a new label EMI Records India. This new venture marks the return of the world famous EMI label to India. In a tte--tte with the Managing Director and CEO of Universal Music Group South Asia Devraj Sanyal and filmmaker Mohit Suri...
What prompted a successful music label to collaborate with a Bollywood filmmaker?
Devraj Sanyal (DS): EMI Records has been an epic label in the industry for over 100 years and when we wanted to bring it back to the country, we wanted to do it differently. We couldn't find any one with better track records whose films has been delivering not one but many hits songs in the last decade than Mohit (Suri). So I guess it was very logical decision.
How will this new platform cut across the filmy and non-filmy musical genres?
DS: We wanted to create a new generation platform which would be completely accessible for anyone and everyone. EMI Records was bought together to create this absolute bridge based on the song, the artist based and the talent. Thus, allowing the song to come on a platform and go where it is destined.
How exactly do you think this first-of-its-kind partnership will impact the music and filmmaking industry?
Mohit Suri (MS): Somehow, I think the music industry is independent and that the filmmaking business is connected to the music industry. It needs the music industry to survive. We cannot imagine Hindi movies without music. You simply can't take away the music from Indian film industry. What I genuinely believe is that EMI Records is trying to find artists' own voice and nurture them rather than telling them what to do and not.
How does it feel to be a part of a successful music label?
(MS): What Devraj and his team offered was a spectacular platform. It is what I always wanted to do; search new talent and give them a new platform. For a director, some movies do well while some don't.
But particularly in your case, the music in your films has not only been successful but also super hits.
(MS): I never had a luxury of a big star cast. So that is when I started working very hard on my film's music so that probably, we stood a chance somewhere. I have never tried out to make super hit songs but cull out song which is right for the situation. What I personally believe is that you cannot make one thing again and again. If I go to the same music director for my every film, I think our music launch would get monotonous. Experimenting with new ideas, new films, and new cast, mixing and matching brings out new colours. Movies like Aashiqui 2 and Ek Villain have changed the game entirely for you and have put you into a different league altogether.
So do you think Humari Adhuri Kahani will bag you again into the 100cr club?
(MS): I don't make films to enter the 100 crore club. In fact, the minute you do that, you find yourself repeating. What is interesting to me is that after doing a young love story, a thriller with a young star cast and now a mature romance, I'm enjoying it. I'm enjoying not being stuck to one thing.
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