Marathi film must in prime time multiplex slots: Maharashtra governmen

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Scorpio_Velvet

@Scorpio_Velvet

Rocker

+ 2

Posted: 10 years ago

The Maharashtra government on Tuesday ordered that multiplexes in
the state must ensure at least one Marathi film in their prime time slots.

The BJP government has also made it mansatory for film theatres to
play the national anthem as well as a song that honours Dadasaheb
Phalke, the father of Indian cinema.
In the order issued by Culture Minister Vinod Tawde, it is also mentioned that the word 'Bombay' will be replaced with 'Mumbai' in
all the 199 occurrences in the laws on culture and entertainment.

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Hollymirchi

@Hollymirchi

Explorer

Posted: 10 years ago

Too many restrictions and obligations. Imposing prime time marathi movies to already non profitable multiplexes is just condemning both industries and will result to a higher price of tickets. No win-win situation.

If they want to promote Marathi cinema which is fair enough, they just have to offer more subventions by distributing some part of the taxes imposed on Bollywood movies to the Marathi industry.

It is exactly what the French government do in order to support and maintain the French cinema industry against the Hollywood threat.

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642126

Hibernated

Posted: 10 years ago

I don't see anything wrong in giving atleast 1 primetime slot to Marathi films.

It is a good move to promote regional cinema. Films being made these days are good in terms of content and often regional films are found doing better than regular Bollywood fare.

I don't understand the relevance of playing National anthem though. Why do we need that in a movie hall?

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Scorpio_Velvet

@Scorpio_Velvet

Rocker

+ 2

Posted: 10 years ago

How will this affect BW movies? Mumbai is the biggest market and they will lose 6-9 PM slot from all multiplexes.

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TheekThaak

@TheekThaak

Rocker

Posted: 10 years ago

Aren't Marathi movies played in Maharashtra multiplexes? I'm sure they do, if the movie is good and big enough.

If the movie itself doesn't have enough audience...then what's the point in making it mandatory for the multiplexes to screen it?

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Dimdim

@Dimdim

Rocker

+ 2

Posted: 10 years ago

They can keep all the screens for Marathi movies but the question is will it still attract the " audience".

Gov unfortunately cannot guarantee a housefull.

Edited by Dimdim. - 10 years ago

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TheRager

@TheRager

Achiever

+ 4

Posted: 10 years ago

I doubt it will impact much. Plex owners are mostly anyways well connected. If Marathi films dont earn as much as Hindi ones...move will be quietly revoked.

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Ahmed

@Too_Much

Rocker

+ 5

Posted: 10 years ago

Maharashtra Govt is acting like a Arab country.. implementing rules wtih out much study..

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MaxMayfield

@MaxMayfield

Trailblazer

+ 4

Fashionista Circle

Posted: 10 years ago

personal experience, they really keep absurd timings for regional movies, I understand the business perspective, but how many marathi movies are released anyway in a year?

100 at max and usually content is the winner at BO in case of these movies, they dont exactly have the star power and stuff (aware of swapnil and mugdha's popularity but..), there has to be some way to boost its appeal, it shouldnt hurt to give it a chance at prime time slots..I couldnt find one decent timeslot to watch mitwaa in theatre and ended up watching it online..

as for revenue loss for BW movies, there would be compensation by maybe better morning and afternoon show collection coz people will go to catch a good movie anyway in case of them at the available timeslots, so maybe the revenue loss would be there for BW, but not as much coz they are popular anyway..

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return_to_hades

@return_to_hades

Stunner

+ 6

Posted: 10 years ago

#10

I am against the rule.

Cinema halls are in the business to make money. They make money by selling tickets. To sell tickets they need to show movies people want to watch. If people want to watch something, they will play it. If not they wont. You cannot force a business to do something that will not make them enough money.

There are other ways to promote regional cinema.

- Offer tax breaks and subsidies to cinema halls that show regional films. This at least gives them some monetary reward/incentive to show such films.

- Add additional entertainment tax to foreign films/big budget Bollywood films. This may make more people wait for DVD, TV than see in theater and choose something different in their theaters

- Open government funded cinema halls that give more preference to regional cinema

Or most importantly, people who want to promote regional cinema can invest in theaters and regional film production/promotion. It ain't like politicians don't have the money to do it. I just think its unfair when politicians dictate laws that maybe unfair for lay people.