First Quarter Verdicts-BOI

The first quarter has seen 54 releases and its been a disaster with only three films doing well and that too because of low budgets. All three had restrained costs and just like the real economy when costs are being restrained it leaves little hope for expansion.

The industry is in desperate need of grossers outside the Salman, Shahrukh and Aamir films just for the confidence that business is there for other films. Dum Laga Ke Haisha was the only film to find appreciation to an extent as it had something for the family audiences so managed a sustained run at the box office despite a disastrous start.