Open Letter To Sony TV & 4 Lions

shruti thumbnail
19th Anniversary Thumbnail Elite Thumbnail + 9
Posted: 10 years ago
#1
A beautiful journey that started came to an end last month. As I look back there are many questions that come in my mind. In this post I have tried to list them down.

Sony TV - As a channel you have right to decide which show will stay which will be shown exit door but I have a couple of questions for you. The initial promotions before the show went on air was done well however after few weeks the promos stopped airing except for few tweets/status once in a while (which were edits made out of pictures released by F32 or news articles or tweets by PH/Actor) there was no promotion from your end. Infact the last promo aired was for 17th November. Can we know why there was not even a single promo post the show went for time change?

The show had time slot changed in November first week and there was no information or notice given regarding it except in the promos. You could informed the viewers before episodes started, during breaks or after it ended that show will be aired at new time slot. So many had no idea about the time change and thought it has been pulled off air. How do you except the viewers to watch the show unless promos are shown frequently so they knew about time change and that show was still very much on air.

Your banner on twitter mentioned the show would air from Mon-Thu and on your page Mon-Fri. Infact one of the tweet from this year stated show timings Mon-Thu 10.30 pm. That not a small error and shows how the channel themselves are not aware of what days/time show is telecasted. Next time when you put up banners make sure the details are written properly.

In the final week the show timings was changed again viewers were not notified not even the makers knew the timing. It aired at 7.30 pm on Sony HD and 2 am on Sony SD. I want to know who do you think will be awake and watch the episode telecast at 2 am? Not everybody gets Sony HD and lot of crowd watches show on Sony SD. Many thought the show ended. However the online viewers who are on facebook, twitter and other social networking sites got to know about the timings and watched it online.

You had a time slot of 8 pm empty with no new shows running you could have used that for a week and telecast the episodes that time however you decided not to do so. And honestly I don't get why there are different schedule on Sony HD and Sony SD. Why there are no repeats of shows? Shouldn't you give equal importance to all shows running on your channel? The shows on rival channel are given repeat telecast 1 or 2 times in a day and 3 or 4 times if we count repeat at night with entire week episodes of some shows being shown on weekend.

You need to rework on your programming strategy. I would suggest when you bring in a new show on your channel give it six months. This way the makers will be aware that their show will run for fix number of episodes and can plan the tracks that are to be brought at various points from early stages instead of changing tracks/story overnight. Repeats should be shown atleast two times during day morning and afternoon. Promos needs to be shown frequently during prime time especially during shows that fetch good TRP/TVR and has loyal audience. Another thing that can be done is a 2-5 minutes short sneak peak of the first episode/week can be shown before any start of every show during prime time on the day show is being launched or from a week before. This can also be done for existing shows a quick recap of 2 minutes for particular week or promo/teaser. This way it will reach more audience.

4 Lions - The first impression is very important. When article was released mentioning show's concept and title comparisons began, let me be honest here when I saw the first promo it did reminded me of ZGH. If given a choice I would pick second promo (tent) over first.

Editing was done poorly with no proper/incomplete ending given for SaAz scenes. For example: The coffee-tea mug exchange at office wish it had ended with SaAz looking at each other realizing their mugs got exchanged. A bride disappearing from a room full of guests and the coal which had to made audience feel bad and sympathize with Arzoo but the editing made it look like joke rather than something serious because of the editing.

Lack of importance given to leads with episodes where Sahir or SaAz were shown for a minute or two. I am not saying episodes should have been full of Sahir or SaAz scenes as other characters are also important and had role to play in story but the importance should have been given equally so it looked balanced. For example: When Sahir sees Arzoo with Zaki and later questions himself seemed rushed when it was supposed to be slow and gradual. The reason for this was there was not much interaction between the leads or scenes (airplane, fashion show, office/house meet, collect designs, question about Sarfaraz-Not counting lucknow since they did not had face to face interactions) that time thus it was hard to register this sudden change.

Lack of consistency and switch over from one scene to other was another point. For example: SaAz going to Panchgani for a business meeting then from jungle they are back to Mumbai in next episode. It felt like an episode got missed in between. In initial flashback scene it was shown during the accident Zeenat was wearing black saree which was later changed to firozi color suit.

The story was about Sahir and Arzoo how they these two contrasting individuals becoming Humsafars but the changes in track made it looked messed up. A lot of importance was given to other tracks instead of major ones like Sahir's past-Zeenat, his promise and deal. There was so much that could have been done with it.

Though the show ended there are many questions that are left unanswered. Everything was kept at stake for deal and it got called off so what happens to Saiyaara and Niyamat house? What Anam did years back with Zeenat? Her connection with the man who kidnapped Zeenat? Reasons for Sahir eating burn toasts, not eating mangoes, eating sweets only on day of Eid, going to meet Zeenat every Thursday, not driving car, not liking rains, the talks about moon so on.

With all that being said though the journey of Humsafars was short it will be cherished by fans. Many still hope the show is brought back with season 2 or maybe a new story retaining the leads on a different channel due to the way Sony treats their shows.

MBS Team - Wish you luck. Eventhough I am disappointed with Humsafars being pulled off air it's not fault of makers/actors. I remember MBS was suppose to go on floor around same time Humsafars did. Hope the channel does not treat you the way they did to Humsafars and their other shows.

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jyoti06 thumbnail
18th Anniversary Thumbnail Master Thumbnail + 8
Posted: 10 years ago
#2
Very well Written Shru 👍🏼

My two cents on Sony and 4 Lions

About Sony , I feel just bringing new shows and then pulling them off air within 2-3 months will not help their channel in any way ... Instead Bring shows with finite number of episodes and guarantee the producers that it will hv a run of 6 months irrespective of the trps , so that there is no story compromise on their part due to trp pressure and then promote the show well so that viewers at least know that a new show is running on your channel .. Try to show the repeat of the shows next morning or afternoon at least twice ...

And when u change a time slot of a show , at least promote it on your channel with its new timings so that viewers of that show r at least aware of it something that was not done in Humsafars case which was doing decent at 10.30 slot but moment it was shifted to 8.30 , trps went down as half of the viewers had no idea about new timeslot since there was no promotion about it ..By the time people found out about the show's new time , they lost touch with the show and so trps never went up .. So whose fault it is ??


Coming to 4 Lions ., u hv said it all in your post , so wont repeat it .. I hope they do learn from the mistakes and dont repeat it in their future ventures ... Trp pressure can get to u which is understandable but this is no excuse for the blunders and bloopers that were visible in the episodes ... I never understood why such a strong track of Zeenat was kept hanging and instead u guys went ahead with unwanted tracks like Samaira's pregnency and Zaki-Aarzoo-Sahir triangle track which the viewers rejected yet u guys kept dragging it for months .. Instead if Zeenat track was brought in earlier along with SaAz marriage , results might hv been different today ... Overall if u look back , u guys will yourself realise the blunders that costed such a beautiful show ... Even then will thank you guys for giving us SaAz and a wonderful pairing for Harshad and Shivya ... Hope we do get a season 2 of the show which can give us a glimpse of their journey ...


raaz19 thumbnail
10th Anniversary Thumbnail Dazzler Thumbnail + 2
Posted: 10 years ago
#3
Thanks for for posting this update... I must say I totally agree with all the mentioned above... Its true that in the case of humsafars the blame both lies with the ph and Sony...
Having said that when I started watching Sony shows the only reason I came across the show was due to it being posted on Facebook... The whole time I was watching Sony no mention of the show or its time slot...The truth is that when they plan to air a show all the media sites need to be linked from website to hd channel to promo slots... I always felt that the show was neglected because no pre cap or update was given of repeats... This means that when new viewers did join they were never aware of all the shows airing...

Secondly i must say that Sony also never gets back to viewers queries and feedback because when I emailed then with feedback on the UK site no response was received to say what they though or next action was... This indicted to me that they were never interested in viewers and there feedback... also pressure of trp delivery should be expected to be achieved in 6 months so the story can develop and viewers have time to connect and say what they really think... sorry but Sony should have marketed the show to ensure people were aware across the globe... This show never really got mentioned...

I also believed that if sony had promised the ph with and extension to correct there mistakes than they should have let the show run up to the end of march to see the reaction don't expect for miracles over night...

As for ph they should have always stuck with the original story line and added twist to help move the story forward... I agree side tracks and characters are needed for the show to grow however I felt by December the focus had shifted away from saaz to the others and then it only came back in February when the show was about to end... They should have started to answers some of sahirs issues or even awoken zeenat from the coma when she was first introduced... The whole delay and demand for trps from Sony to change track I feel ruined the delivery of what we strated of as a good show... to be honest each episode needed to edited and followed on from were the last scene had ended which I felt lacked sometimes...

I also believe that this show is not complete at all as we viewers got to see saaz be together however there union is not complete till both achieve there goals and missions... There love is also incomplete because they have yet to heal each other as so many questions have to be answered in terms of sahirs past and arzoo family history and why here farther left her..

Hope ph reads our feedback and develops a story to focus on giving us the answers to the above.. This is what loyal saaz fans deserve...

No just at home but internationally...


madhu31 thumbnail
10th Anniversary Thumbnail Voyager Thumbnail Commentator Level 1 Thumbnail
Posted: 10 years ago
#4
Great post. Sony is the worst channel ever. Even before the show started, I hardly saw any promos of hs. And there was a promo with saaz also but its not on YouTube though...and I was so upset when they switched to 8:30 time slot without any promos! I didn't even know it was mon-fri...
I had Sony HD, so I got 3 repeats...but when I went somewhere else I realized Sony had no promos or repeats of humsafars. And the worst part was when they said that 20th Feb was the last episode when there was still an entire week left.

About pH, they ruined their show with love triangle, Sam pregnancy, and sahir becoming a villain. They actually made me hate him for some time...it was very hard to stay on his side but I managed.
I think they should have completed the promise with deal only. Zaki could have fallen on love with samaira or Zara maybe...sahir could have told arzoo his past and then they could get married. Or at least we viewers should have been told the past! Then we could enjoy saaz cuteness also. Alvira's truth could be shown, and sahir would be heartbroken and arzoo would heal him...zeenat could have died na.
VD927 thumbnail
10th Anniversary Thumbnail Explorer Thumbnail
Posted: 10 years ago
#5
Nice post and thank you for taking the time to write down your thoughts, well articulated!
Totally agree on all your points on Sony and 4Lions inconsistencies. Wanted to add, one error, in my opinion was keeping Sahir's past under wraps for so long. I would have liked to see, more revealing flashbacks from the beginning that gave the audience better indication that there was no relationship between the two, a fight, Zeenat going off to parties, a hint at a divorce...i think this would have allowed the audience to relate to Sahir, understand his internal conflict better and completely sympathise with his predicament. I know early on a lot of viewers stopped watching because they thought it was wrong for a married man to be having feelings for another woman, especially when his wife was in a coma. For example, in the hospital hug scene, when he is sitting by Zeenat, there should have been a flashback, so the hug and jungle scene would be more justifiable.

And instead of the love triangle they could have focused, on Sahir not wanting to be with Arzoo and Arzoo resisting her feelings because of her fathers betrayal and her lack of belief in marriage and relationships. That would have been an interesting angle to take. They could have had show Sahir's jealousy with Zaki/Arzoo's friendship, but it need not have gone down the route of that awful Nikaah.

But the thing about this show, is that although there were many times the story didn't join together properly as you have correctly pointed out, there were individual sequences/scenes done so well, that you felt like coming back for more. It was as if they had moments of brilliance but weren't sure how to join those moments together to create a coherent whole.

If they can get over that, we could have a killer Season 2. No doubt about it. I certainly think TRP pressure had a hand in it all, certainly as the story was wrapping up, we did get better cohesion of scenes I feel, probably because they didn't have the pressure on them anymore.

I wish for Season 2, they could turn back the clock and start again from the apology scene. This time, rather then walking off in different directions, they actually turn and see each other and apologise again! Then the story continues from there as it should have done! 😊

Spartan187 thumbnail
14th Anniversary Thumbnail Explorer Thumbnail
Posted: 10 years ago
#6
It isn't easy gathering your thoughts and presenting them in a coherent and well written package so a great piece of writing!

When someone puts in a lot of effort into presenting their opinions, whether you agree with them or not, the effort should be commended.

In this instance, I don't think there are many who would disagree with your letter, it sums up how most people feel.
Good job.

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