Shraddha Kapoor signed as brand ambassador for Veet

Bollywood actor Shraddha Kapoor has been recently roped in as the brand ambassador by Veet for a young-n-chic campaign showcasing the benefits of using non-razor formats. Targeted at a younger audience, the central theme of the campaign is "Razors are for boys. Don't shave it, just Veet it".

Commenting on the association with the brand, Shraddha Kapoor said, "I am thrilled to endorse a brand that I have used since my teenage years. Veet is a brand that has time and again introduced innovations in the hair removal category that not only provides the ease of hair removal at home but also ensures smooth and touchably soft skin. With this new campaign I look forward to highlight the various implications of razor usage and raise awareness around better ways to get smooth, beautiful skin."

Commenting on the new announcements, Nitish Kapoor, Managing Director, RB India said, "We are proud to sign Shraddha Kapoor as the brand ambassador of Veet, the globally leading powerbrand in Hair Depilatories. She embodies the Veet values of beauty and self-confidence and this association will help us penetrate further into a younger audience across markets."