Originally posted by: RockChicGirl
BOI has no hope.
Ungli Likely To Find It Tough At The Box OfficeThursday 27 November 2014 11.30 ISTBox Office India Trade NetworkShare on facebookShare on twitterShare on emailShare on printMore Sharing Services0Ungli is likely to find it tough at the box office as Emraan Hashmi films struggle for numbers. The going was good in 2012 with films like Jannat 2 and Raaz 3 and a decent following had been built in areas like CPCI and Nizam and some other pockets.
Then came a change of cinema with films like Shanghai, Ek thi Daayan and Ghanchakkar which held no appeal in the areas where his films did well and were also rejected by the city multiplex audience they were intended for.
The affect of the non performance of those films can be seen with the results of Raja Natwarlal and Ungli seems another film targeting the city multiplex audience so it becomes about growth on Friday and Saturday and the results can be very bad if this growth does not materialise as seen with Happy Ending last week.
Joy @Joydas
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