PRDP - New Trend. Cinemas being booked now - BOI

by Box Office India (May 10, 2014)

Rajshri Productions is known to take a unique approach, one that is very different from that of other production houses. When Sooraj Barjatya made his debut as a director with Maine Pyar Kiya, the film released with limited prints and only at select cinema halls. Ditto his next directorial Hum Aapke Hain Koun...! Now with his next directorial, Prem Ratan Dhan Payo featuring Salman Khan and Sonam Kapoor in the lead, the production house might start a new trend.

If sources close to the production house are to be believed, exhibitors across the country have called them, keen on booking the film for their respective cinema halls - a year and a half in advance (The film is scheduled to release during Diwali 2015). Moreover, exhibitors are willing to pay an X amount to book the film.

Now Rajshri Productions has their own distribution circuit across the country, so if this deal goes through - between a production house and exhibitors directly - it will set a new trend. And, in all probability, this is exactly how it will play out, ringing in a change in the distribution system.

is it a diwali release? don't doubt it mann...52+ guranteed.

bhai and sooraj combo we talking about a class product.

and the promotion already began.

plus bhai will be riding high with a 288cr (could be 300cr+) with bajrangi bhai on eid.

If not 60 cr first day...and 400 cr lifetime...then it under-performs...😉

yeh hny ke thoda under performance ka irk tadka haina bi ji 😆

What date is Diwali 2015 ?