GEC Watch :- Big Boss Propels Colors to 2nd Position

Season 8 of Bigg Boss' has pushed Colors ahead of Zee TV among the Hindi general entertainment channels (GECs).

In the week ended 27 September, Colors was the biggest gainer as it added 19 GVMs (gross television viewership in million). Bigg Boss 8' opened with 7.6 TVM (television viewership in million). Life OK also gained 12 GVMs during the week, as per TAM data (sourced from subscribers) for the week. Here is how the Hindi GECs performed: Star Plus remained at the top with 593 GVMs, up from 580 GVMs in the trailing week. Colors jumped to No. 2 with 431 GVMs, up from 412 GVMs. Zee TV was at No. 3 with 427 GVMs, down from 443 GVMs. Life OK was 4th with 307 GVMs, up from 295. SAB was at No. 5 with 262 GVMs, down from 269. SET was at No. 6 with 247 GVMs, down from 264. Sony Pal was at No.7 with 26 GVMs, up from 24 GVMs. Zindagi was at No.8 with 26 GVMs, down from 32. Sahara One was at the bottom with 11 GVMs, same as last week.

Read more at: http://www.televisionpost.com/television/ratings-highlights-bigg-boss-propels-colors-to-no-2/ | TelevisionPost.com

Quite low compared to last year which garnered above 4.1 TRP in launch

Because the lineup was pretty strong last season with many popular TV/movie personalities, but this season the lineup is quite thandaa...except Minissha/Upen/Arya/Sukirti ..the rest are not very popular.

So obviously the TRPs will suffer. It'll suffer more in the coming weeks as the season is very boring.

Colors as a Channel has been getting consistently low GVTs since a few months now..far less than the trps it had last year. So in that respect..a trp of 3.6 is relatively good..less than last year but good by its current standards