I am making this post because last week Sony tv launched a new hindi general entertainment channel Sony Pal with 7/8 new shows from big budget production houses but grossed around only 11 millions GVTs... Zindagi tv launching week's GVTs were 27 millions GVTs...
Two new channels.. different from each other but on Hindi General Entertainment space.. one is typical Hindi shows channel... highly promoted. high profile star studded launch but grossed less than Half of Zindagi tv's launching week's data.. So Zindagi tv is actually working better in terms of rating & the rating increasing with limited subscriptions..