Originally posted by: angelpureness
@alex... Am so confused... In uk... Through our Aerials or boxes... Media knows the next day how many pple tuned in to watch a program. I have read some articles and also mentioned in local news the next day on football matches and some shows.
Coz whatever channel or show we watch, the information is fed back to the source and the data is collected... So y does India not adopt the same method.
And here is another one.
http://www.barb.co.uk/resources/barb-facts/how-we-do-what-we-do?_s=4