TAM ratings open to manipulation and rigging

https://newsroomplusindia.wordpress.com/2014/08/31/exposed-ratings-of-tam-india-trptvt-are-open-to-manipulation-and-data-can-be-rigged/

😆😆😆 !!

Originally posted by: dhanuli

😆😆😆 !!

I cannot believe anything these days😆

Manipulations in rating... really... but no biassness in with actors...😆

Originally posted by: angelpureness

https://newsroomplusindia.wordpress.com/2014/08/31/exposed-ratings-of-tam-india-trptvt-are-open-to-manipulation-and-data-can-be-rigged/

My opinion:

In the era of diggi boxes... Why such backward means of calculation?

In the era of globalisation... Why are international viewers not taken into account and catered to?

Personally I do not believe this article.

Of course subject to manipulation.That is why the names of the 8500 households where TRP metres are fixed are kept confidential.Why else do you think they would they keep it confidential?

Why such a backward system you ask?

Let's see.

http://www.business-standard.com/article/beyond-business/bigg-boss-7-to-be-among-costliest-indian-tv-shows-113091400546_1.html

Read the article to know how much money the sponsors pay during a show that has high TRPs.

Ok now suppose a program A has high TRPs,that suggests a greater percentage of the 8500 houses actually watch the show.Now as long as it's just 8500 homes,it gets easier for the channels to manipulate the numbers to get a greater share of lucrative sponsorships,hence huge revenues.

Now consider if for millions of TV vieweing audience in India,if every TV gets a people's metre attached to it,there there is high possibility of only a thousand actually watching the program A out of the millions of TV viewers.So that reduces the TRP numbers.So program is no more considered suitable for the sponsors to advertise their products.So less revenues for channels=less license fee for producers.

Digital boxes are to just digitise TV vieweing,to eliminate the cable operators who grab a chunk of the channels' revenue fee.They cannot be used to determine TRPs.

I often get confused with this TRP baba 😕

Originally posted by: AlexWaverly

Of course subject to manipulation.That is why the names of the 8500 households where TRP metres are fixed are kept confidential.Why else do you think they would they keep it confidential?

Why such a backward system you ask?

Let's see.

http://www.business-standard.com/article/beyond-business/bigg-boss-7-to-be-among-costliest-indian-tv-shows-113091400546_1.html

Read the article to know how much money the sponsors pay during a show that has high TRPs.

Ok now suppose a program A has high TRPs,that suggests a greater percentage of the 8500 houses actually watch the show.Now as long as it's just 8500 homes,it gets easier for the channels to manipulate the numbers to get a greater share of lucrative sponsorships,hence huge revenues.

Now consider if for millions of TV vieweing audience in India,if every TV gets a people's metre attached to it,there there is high possibility of only a thousand actually watching the program A out of the millions of TV viewers.So that reduces the TRP numbers.So program is no more considered suitable for the sponsors to advertise their products.So less revenues for channels=less license fee for producers.

Digital boxes are to just digitise TV vieweing,to eliminate the cable operators who grab a chunk of the channels' revenue fee.They cannot be used to determine TRPs.

Originally posted by: dhanuli

Alex...😆😆..I loved ur gyaan on trps and their manipulation😆

Strange is u come only when the matter of trp is discussed😆...but how u missed the epi trp..thread..and I really though of u for a while😆😆

We had lot of fun there😉

LOL Dhani.Yes,I have to post about TRPs because many people here have very wrong notions about TRPs.Some even believe,set top boxes help determine TRPs.Even there was a twitter war with Ishaan on the subject.So I find it my moral obligation to let at least some people understand how these things work from what the ounce of gyaan that I have haha.

@alex... Am so confused... In uk... Through our Aerials or boxes... Media knows the next day how many pple tuned in to watch a program. I have read some articles and also mentioned in local news the next day on football matches and some shows.

Originally posted by: foram.

ishaan 😲

Originally posted by: angelpureness

@alex... Am so confused... In uk... Through our Aerials or boxes... Media knows the next day how many pple tuned in to watch a program. I have read some articles and also mentioned in local news the next day on football matches and some shows.

Coz whatever channel or show we watch, the information is fed back to the source and the data is collected... So y does India not adopt the same method.

Here are some articles that say how audience measurement is done in the UK.

http://en.wikipedia.org/wiki/Broadcasters%27_Audience_Research_Board

http://test.org.uk/2012/10/03/barb-and-the-bizarre-world-of-tv-ratings/

http://www.dailymail.co.uk/tvshowbiz/article-2540300/CHRISTOPHER-STEVENS-How-viewing-figures-TV-bosses-boast-simply-guesswork-In-era-catch-TV-measuring-audiences-notoriously-difficult.html