Q. What has been the response and buzz to Happy New Year promo and what sort of opening can it get?
Ans. The response is fantastic but this is the case with every commercial big budget event film from Kick to Bang Bang to Happy New Year. Simply because there are so few of them. So for these films its not about the buzz but about the day. Kick had more hype than Singham Returns but Singham Returns had a better opening day as it was a holiday and collections remained good all through the day. The hype for Happy New Year is similar to Kick and Kick on pre Eid collected 25 crore nett and on a normal day that would have been around 30 crore. Happy New Year is coming on a huge holiday which can add 40% plus so it can be the first film to hit or maybe even cross 40 crore on day one assuming ticket prices will be raised from the rates of Kick.

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