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So, we decided to speak to some producers and vamps to find out whether this statement actually holds true.
ALL THE POPULAR VAMPS ON TV HAVE BEEN BEAUTIFUL Amrapali Gupta of Qubool Hai fame supports Chahat's point of view, and adds,"Yes, I agree that it's the beautiful girls who end up playing vamps. Look at Urvashi Dholakia,Nigaar Khan, Jaya Bhatacharya, who have played these popular vamps on TV . They are all very beautiful. It's always like that on the small screen -they want their vamps to be glamourous and beautiful. Viewers also somewhere sympathise with you- that despite being good looking, you are playing the role of the vamp.There is always this thing that I get to hear from viewers ki'itni pyaari hain tabbhi negative role karrahi hain'. I have grey eyes, which means that people can easily visualiseme in a negative character. It's not that I haven't done positive roles, but somehow, my negative roles have gained more popularity than my positive roles. Because of my eyes, I am offered mostly negative roles."
VAMPS HAVE MORE OPTIONS Ankita Sharma, who has played positive roles, but recently did a negative role in Rangrasiya, says, "Soaps always portray the lead girl as the girl-next-door. The way they walk, the way they talk and their makeup has to be subtle, and there are limits within which they have to stay onscreen. On the other hand, vamps are like 'sabzi ka tadka', which has to be strong. They have unlimited scope to experiment with their characters and the way they conduct themselves on-screen.Ek character ko dhake-dhakaye kapdon mein dikhaaya jaayega toh woh simple hilagenge, jab ki vamps expose karsakti hain, deep neck blouses pehen sakti hain,jistarah ka makeup chahein karsakti hain joun ki on-screen personality ko larger than-life dikhaata hain. For my character, I could do the makeup and hairstyle I wanted, but for Paro(SanayaIrani), they keep her makeup light and she has to keep her hair straight."
EVEN FILMS HAD GLAMOUROUS VAMPS Urvashi Dholakia, who played Komolika in Kasautii Zindagii Kay, says, "There are some faces that can easily be imagined in a negative role, a positive role, a comic role or even the role of a poor person. But there are some faces that easily lend themselves to playing negative roles. It's a creative decision. Also, a negative role is glammed up, and there are certain ways they are projected. I think it's always been the case. Even in films, vamps have been glamourous and wearing heavy makeup and blingy clothes.So, it's also become a norm for TV ."
Producer Rajan Shahi echoes Ur vashi's statement and adds, "Our films have always shown that intern al beauty triumphs over external b eauty . In films, it's always been shown that vamps are glamourous, and the heroine is a simple girl, who has all the good qualities of head and heart. We need to show our heroines as simple girls with whom people can easily relate and empathise."
IT'S ALL IN THE MAKE UP Many actresses feel that it's the work of the makeup artist who either makes you look angelic, if you are a positive character, or evil, if you are negative."Makeup plays a big role in highlighting the character. For instance, if you see Jodha's makeup, it's very subtle and makes her look beautiful, but my makeup is a little on the loud side. I am asked to wear orange lipstick, which just adds brightness to my face, and makes me look glamourous and loud. I have played an outand-out negative character before this, where my makeup was quite loud. Also, I have cat eyes, and I don't need to wear lenses to highlight the grey shades in my character.Woh kehte haina ki khubsurat balaayein khatarnaak hoti hain. So, obviously , looks matter, but if you are a glamourous actor and you can't deliver what's expected of you, there's no point. In my opinion, it's your acting and goodlooks that decide whether you can carry off a negative role," opines Lavina Tandon, who plays Rukaiyya Begum in Jodha Akbar.
GLAMOUROUS LOOKS DO PAY OFF Madhura Naik concurs with Amrapali's opinion and adds, "It's sort of true. If you can carry off western clothes better and are groomed well, you are always offered negative roles. The girls, who wear salwar kameez, have a simple face, are considered more for positive roles. In our industry , women who wear western clothes and are more glamourous are considered for negative roles. Initially, I used to face such issues.I would go and audition for a positive role, but I would end up being offered the negative role."
FEMALE LEADS ARE GIRLS-NEXT-DOOR Gorky Max, creative director of Qubool Hai, reveals that there are a variety of elements that go into making the vamp look menacing and glamourous. "There are a lot of things that come into consideration. The shift in recent times has been more towards a certain aspect of beauty where the female leads are not drop-dead gorgeous, but the girl-next-door type.So, that this type of beauty is what you try and portray as a positive lead. Also, there are not many girls who are willing to do negative roles because they are worried about their image. The actor has to bring a whole lot of conviction to the table, and take up the challenge. It's the whole package - how you dress them up, what their attitude is, what their body language is.There's a whole lot of propping up of the negative character to make them look like that on-screen. Sometimes, we have to tone down the beauty of the female lead, in order to make her look like an ordinary girl. We had to tone down Surbhi (lead of Qubool Hai) and Drashti Dhami, so that they become more identifiable," he adds.
http://m.timesofindia.com/entertainment/hindi/tv/news/TVs-Vamps-Beauty-makes-the-beast/articleshow/39536348.cms
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