Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka said, "Our premium television content is enjoyed by a large global audience across diverse platforms, with a definitive surge in younger viewers who are more accustomed to consuming entertainment via digital platforms. It is therefore, a logical extension for us to make our popular programs available on leading online providers such as Eros Now. By partnering ErosNow, we hope to capture viewers from around the world with the best shows from Zee's library."
Eros Now subscribers will have online streaming access to serials and reality shows at no additional subscription cost. Eros Now CEO Rishika LullaSingh said, "We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. Partnering with a leading television player like Zee for compelling content is a natural step to providing the very best of Indian entertainment to our consumers worldwide."
http://www.televisionpost.com/television/eros-now-acquires-rights-to-zee-tvs-content/