On the small screen, too, outfits are often reused. Television designer Nikhat Neerushaa who styles actors for the ongoing mythological show Devon Ke Dev Mahadev among other shows says, "The saris and lehengas of the saas-bahus are often reused by production houses."
The saris that Akshara (Hina Khan) wears in Yeh Rishta Kya Kehlata Hain have takers off screen as well.
TV producer Rajan Shahi (Aur Pyar Ho Gaya and Yeh Rishta Kya Kehlata Hai) maintains, "We give a contract to a supplier and the outfits are returned after use. Clothes are not repeated to maintain freshness in the look. For special episodes such as wedding sequences, we get clothes stitched in advance," he explains.
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