No TAM ratings for two months!

No TRP ratings till Dec 19th 2012

From channel to makers, actors to viewers, on every Wednesday everyone desperately wait for TRP ratings. TAM (Television Audience Measurement), claims that they measure the pulse of Indian audiences and provides the TRPs.



Yesterday we were shocked when we received message from TAM stating that they will not provide TRPs for next 2 months. The message reads, "As Jointly agreed by the 3 Industry bodies, IBF(Indian Broadcasting Foundation), ISA (Industry Standard Architecture), AAAI(Advertising Agencies Association of India), due to impending Digitization, TAM viewership data release for all markets for the week starting OCT 7th 2012 (Week 41) till Dec 8th 2012 (week 49) has been deferred for release on Dec 19th 2012 along with data for Dec 9th to Dec 15th 2012 (Week 50). Thank You. - Hence no ratings for 2 months..."
http://scrutinybykhimaanshu.blogspot.com/2012/10/no-trp-ratings-till-dec-19th-2012.html