Rithvik Dhanjani back with a bang!
MTV launching a supernatural drama on vampires. Titled 'Fanaa-An Impossible Love Story', the show will air on Monday through Friday, at 6 pm.
The channel has now decided to summon vampires and werewolves, with the launch of its first fiction supernatural drama 'Fanaa- An Impossible Love Story'. The show will be produced by BBC Worldwide Productions India and will go on air on July 21.
After a long time, the channel has planned to launch a show that will occupy a weekday slot. Fanaa will be aired on Monday through Friday, at the 6 pm slot (with three re-runs in a single day).
'Fanaa- An Impossible Love Story' is a story of power and impossible love. Some of the actors the show will feature include Karan Kundra, Rithvik Dhanjani, Chetna Pande, Anita Hassanandani, Ratan Rajput and Ahsaas Channa.
Of these, Kundra and Dhanjani will be seen in the lead roles; Kundra will play the vampire and Dhanjani will play the werewolf.
According to Sumeli Chatterjee, head, marketing, media and insights, MTV India, the only similarity between Fanaa and the other shows is the presence of a vampire, a werewolf and a human being. She insists the treatment of the show is a "never-seen-before" on Indian television.
"Fanaa has a very different style of narration. It is a story of five teenagers, based in the modern age. However, the story includes a time lapse; it goes back and forth in time. The narration - and characterisation - is something new in the youth genre on Indian television, and that makes it a very different concept," Chatterjee avers.
In life, people are not 'black' or 'white'; rather, personalities are always shaded with grey areas. The team drew inspiration from this fact. "No character is 'pure good' or 'pure bad'. And that is something that we have figured out is a routine formula that you see in fiction on Indian TV, across genres. MTV Fanaa breaks that myth," she says, adding, it is this concept that will make the show more relevant for the youth. We learn that even the situations, relationships and emotions in the show will not be easy to classify as either 'good' or 'bad'.
The whole concept took birth earlier this year, when the MTV conducted its 'Curious Minds' study. That's when the team realised that among the youth, there exists a tremendous appetite for fantasy and fantasy-based love stories. Thus, the channel decided to ideate on this show.
The show is targeted at "tweenagers" (10-12 years) and teenagers. MTV, Chatterjee says, enjoys similar popularity (reflected by viewership numbers) among both males and females. "It's the mystery and supernatural element of the concept that will draw male audiences. At the same time, the love part of it and the theme will attract female viewers," she says.
As of now, the channel plans to telecast the show for a period of six months. However, the show may be extended further, depending on its performance.
http://www.afaqs.com/media/story/41294_MTV-opens-weekday-slot-to-bring-in-fantasy-fiction
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