Rithvik in MTV Fanaah-All discussions here - Page 10

Originally posted by: peachesnplums

http://entertainment.oneindia.in/television/news/2014/mtv-fanaah-indian-version-of-twilight-vampire-diaries-153454.html

What is holding back Indian fantasy fiction on television?
http://www.exchange4media.com/56414_what-is-holding-back-indian-fantasy-fiction-on-television.html

Excerpts:

On the other hand, Sunjoy Waddhwa, CMD, Sphereorigins Multivision, a production house that produced Indian fantasy fiction series such as Thief of Baghdad', Rajkumar Aryan' for NDTV Imagine and Shaurya Aur Suhani' for Star Plus, stressed that there is a large audience that watches fantasy fiction. He said, "It all depends on genre to genre. So, something happening on MTV, where the base audience is different, the nature of the show will be more like a niche show for teenagers. But when you come to bigger fantasy shows on a GEC, then across the board viewership is there. It all depends where you are positioning your show. But the audience is quite ready and hungry for such shows."

With MTV's new show Fanaah' looking to expand the audience base for Indian fantasy fiction shows, there is excitement in the genre. It remains to be seen whether the expectations are met and whether the show can successfully compete with shows in other genres, thus paving the way for more such series.

Thanks for sharing

_________

Similar to articles shared earlier --

http://www.bestmediainfo.com/2014/07/mtv-enters-fantasy-fiction-with-fanaah/

Originally posted by: peachesnplums

http://entertainment.oneindia.in/television/news/2014/mtv-fanaah-indian-version-of-twilight-vampire-diaries-153454.html

What is holding back Indian fantasy fiction on television?
http://www.exchange4media.com/56414_what-is-holding-back-indian-fantasy-fiction-on-television.html

Excerpts:

On the other hand, Sunjoy Waddhwa, CMD, Sphereorigins Multivision, a production house that produced Indian fantasy fiction series such as Thief of Baghdad', Rajkumar Aryan' for NDTV Imagine and Shaurya Aur Suhani' for Star Plus, stressed that there is a large audience that watches fantasy fiction. He said, "It all depends on genre to genre. So, something happening on MTV, where the base audience is different, the nature of the show will be more like a niche show for teenagers. But when you come to bigger fantasy shows on a GEC, then across the board viewership is there. It all depends where you are positioning your show. But the audience is quite ready and hungry for such shows."

With MTV's new show Fanaah' looking to expand the audience base for Indian fantasy fiction shows, there is excitement in the genre. It remains to be seen whether the expectations are met and whether the show can successfully compete with shows in other genres, thus paving the way for more such series.

_________

Similar to articles shared earlier --

http://www.bestmediainfo.com/2014/07/mtv-enters-fantasy-fiction-with-fanaah/

Originally posted by: Blueberry_Angel

Shooting of an Action Scene Between Karan Kundra & Rithvik Dhanjani For MTV Fanaah - An Impossible Love Story

https://www.facebook.com/photo.php?v=1449913398600626

MTV's New series Fanaah' new promo out!

'Fanaa- An Impossible Love Story' is a story of power and love. Some of the actors the show will feature include Karan Kundra, Rithvik Dhanjani, Chetna Pande, Anita Hassanandani, Ratan Rajput and Ahsaas Channa. Of these, Kundra and Dhanjani will be seen in the lead roles - Kundra will play the vampire and Dhanjani will play the werewolf.

This is not an entirely new theme. In the past, Star One had aired a show called 'Pyaar Ki Yeh Ek Kahani' that starred Dhanjani (werewolf), Vivian Dsena (vampire) and Sukriti Khanpal (their common love interest). Fanaa will also have a love story angle along with other plots. The show is also being compared to a popular American series, 'The Vampire Diaries'.

According to Sumeli Chatterjee, head, marketing, media and insights, MTV India, the only similarity between Fanaa and the other shows is the presence of a vampire, a werewolf and a human being. She insists the treatment of the show has "never been seen before" on Indian television.

"Fanaa has a different style of narration. It is a story of five teenagers, based in the modern age. However, the story includes a time lapse; it goes back and forth in time. The narration - and characterisation - is something new in the youth genre on Indian television, and that makes it a very different concept," Chatterjee avers.

In life, people are not 'black' or 'white'; rather, personalities are always shaded with grey areas. The team drew inspiration from this fact. It is learnt that even the situations, relationships and emotions in the show will not be easy to classify as either 'good' or 'bad'.

...

On the day of the launch, MTV will unveil what it calls a 'parallel digital world' on the company's official (India) website...

...The media mix also includes a 20-city outdoor marketing plan as well as promotions across cinema halls.

Originally posted by: Shina_AshVik202

Pradeep Kumar @raosaab9

All set for #fanaah press conf in kanpur and Lucknow tomorrow and day after with @kkundra @rithvik_RD and @chetnapandey

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