EKTA KAPOOR'S NEW SHOW KUMKUM BHAGYA' ON ZEE TV!
Ekta Kapoor is back with a new offering on Zee TV, this time replacing her own immensely successful show Pavitra Rishta'. Does that spell the end for the former show? Not really. Giving primetime viewing a whole new meaning, Pavitra Rishta' will now be aired from Monday-Friday at 6.30 pm on the channel.
Based loosely on Jane Austen's classic set in the British Victorian era Sense and Sensibility', 'Kumkum Bhagya' will be its Indian interpretation, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters - poles apart in bearing, outlook and disposition - happily married some day!
Known for making shows that are women-centric, the pivotal characters of Ekta's Kumkum Bhagya' are a bunch of strong, feisty women living together in an all-female, matriarchal family. Actor-turned-producer Shabbir Ahluwalia has been roped in to play a rock-star with a cult following on the show. The charming and talented Sriti Jha will play the elder amongst the two sisters. Ekta's hunt for the most apt faces to play the rest of the central protagonists continues.
Talking about the time shuffle amongst her projects on Zee TV, Ekta says, "Pavitra Rishta has been on air for over four years now and the journey has been most gratifying for me as a maker. After 'Kyunki Saas Bhi Kabhie Bahu Thi' if there is any other show which is close to my heart, then it is 'Pavitra Rishta'. Kumkum Bhagya' will open at 9 pm, drawing maximum eyeballs." She adds: "All I can say is that is it's a very passionate story of love!"