~*Sushant's BW Journey*~ #10

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Shikha

@lunza

Rocker

+ 4

Posted: 12 years ago

#181

Originally posted by: sweetysuju

*whistles loudly*

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SushantTheBest

@SushantTheBest

Navigator

Posted: 12 years ago

#182

[/QUOUTE]

He is looking so good

Thanks for pic & Thanks Thanks to all for sharing😊

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grofers

@sensodyne

Inactive

+ 2

Posted: 12 years ago

#183

Dayummm he is looking so gooodd!!

Credit: Sanchita

Edited by sensodyne - 12 years ago

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grofers

@sensodyne

Inactive

+ 2

Posted: 12 years ago

#184

PepsiCo launches Pepsi Atom

Express news service : New Delhi, Thu Apr 25 2013, 14:24 hrs

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Actor Sushant Singh Rajput has been named brand ambassador of Pepsi Atom.

PepsiCo India has come out with second mainstream cola - Pepsi Atom - which is claimed to have more fizz, a stronger cola taste and the sharp hit.

Created for the Indian market, in collaboration with PepsiCo's global innovation team, it is a result of extensive flavour development and consumer testing in the country, said the comapny.

PepsiCo has also roped in actor Sushant Singh Rajput, who took Bollywood by storm this year with his debut film, as Pepsi Atom's brand ambassador.

The cola, the latest addition to the fast growing branded beverage market in India, is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs 15 and a 500 ml PET bottle at Rs 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. Introductory prices, however, may vary slightly in different markets.

Speaking at the launch, Rajput said, "It is my first major endorsement and is even more special as Pepsi Atom is also new like me… 2013 is the debut year for both of us!"

"I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. 'Piyo Josh Mein Jiyo Hosh Mein' is a new mantra for me now,'' the actor said.

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ChannaMereya

@ChannaMereya

Trailblazer

+ 2

Posted: 12 years ago

#185

thank u all ah such good pics :)

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Timepassss

@Timepassss

Rocker

+ 2

Posted: 12 years ago

#186

WOOHOOO!!! thnku everybody thnku soo much for getting the gud news at last!!!

it was floating but no confirmation was there i m so happy today...!!

n what pics my...my... seriously sucked in my breath...ufff...

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stefanandre

@stefanandre

Dazzler

Posted: 12 years ago

#187

Please comment

http://www.india-forums.com/bollywood/hot-n-happening/32881-sushant-singh-rajput-endorses-pepsi-atom.htm

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ChannaMereya

@ChannaMereya

Trailblazer

+ 2

Posted: 12 years ago

#188

haha loved emoticon rasika ji and u didnt see filmfare news kya?

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AnkitaFan_No1

@AnkitaFan_No1

Navigator

Posted: 12 years ago

#189

Hehe cute emo 😉
but today really feeling good. Finally We got some good news.

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sweetysuju

@sweetysuju

Navigator

Posted: 12 years ago

#190

Check out: Sushant's new ad for Pepsi Atom

By Bollywood Hungama News Network, Apr 25, 2013 - 05:33 IST

This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company's flagship brand, Pepsi. As reportedly earlier exclusively by Bollywood Hungama, the company has roped in Sushant Singh Rajput as Pepsi Atom's brand ambassador.

The brand's positioning redefines masculinity and portrays the modern Indian man in a new light - someone who has the strength of mind as well as body. Through its tagline, "Piyo Josh Mein Jiyo Hosh Mein" and the soon-to-be-launched communication campaign, Pepsi Atom projects the more relevant and relatable definition of masculinity, as opposed to the much hyped mindless action. The communication strategy has confidence at its core, targeting young adults across big and small towns.

Speaking about the launch, Gautham Mukkavilli, CEO, Beverages, PepsiCo India said,"It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India centric innovation or 'indovation' is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment."

Sushant Singh Rajput said, "It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me... 2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity - a perfect mix of brain and brawn. 'Piyo Josh Mein Jiyo Hosh Mein' is a new mantra for me now".