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1SACCHA PYAAR 9.12 DT pg 18
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Originally posted by: pradnya1n
But then what was the need to chnage the time slot of a well established show..Parichay always maintained avg TRP of 2.5+ in 9:30 time slot..time slot change of Parichay was the biggest blunder which colors made..the other show Veera is going to gain highest TRP in Punjab as its the target audience of that show..but Parichay's target audience is urban audience n for them 10:30 is very late..this is the example of poor market understanding...no wonders colors has slipped on 3rd position now..
Originally posted by: pradnya1n
But then what was the need to chnage the time slot of a well established show..Parichay always maintained avg TRP of 2.5+ in 9:30 time slot..time slot change of Parichay was the biggest blunder which colors made..the other show Veera is going to gain highest TRP in Punjab as its the target audience of that show..but Parichay's target audience is urban audience n for them 10:30 is very late..this is the example of poor market understanding...no wonders colors has slipped on 3rd position now..