New Show on Sahara- SATI

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Genre: Drama Schedule: Mon - Fri 8:00pm SATI is a young woman in black…black saris, black choli, black bangles, black bindi, black everything…the colour of mourning to fight the crimes against women, the injustice, the oppression, the suppression, the torture, the exploitation that women have to bear day in and day out at home, at work, on the road, wherever they happen to be. SATI draws her strength from the black she covers herself with; to fight the darkness women have to face at every step. SATI is married to law to fight the miscarriage of law. 'SWAYAM' is the name of the law firm that takes the cases of primarily women victims and fights for them. Not only the lawyers, even the drivers and peons in 'SWAYAM' are women and wear black. 'SWAYAM' is an all-women law firm but not a feminist law firm. They also fight for men if they happened to be victims of miscarriage of justice. SATI is 'Satya Ki Shakti' and the cry of millions of Indian women in pain.

i hve contacted few ppl for the updates n video for this serial. lets see wht thr responce is

SaharaOne launches SATI…Satya Ki Shakti

Media News, May 31
MUMBAI

BLACK is the most misunderstood colour…the colour of authority and power…is to be free of debt. BLACK is also the colour of mourning, evil….BLACK is the colour of SATI. This May SaharaOne Television brings you, SATI…Satya ki Shakti…the journey of a victim who fights for her rights, challenges the decision of the court of law and attains justice. It's the story of an all women law firm who are fighting their personal & professional battles at home & at court of law. The show premiered on Monday May 29th at 8 pm, from Monday- Friday.
Purnendu Bose, COO, SaharaOne Television says, Sati…Satya Ki Shaki is the story of today's changing times…where women are speaking up not only for themselves but for others as well. This show is yet another colour & feather in the cap of SaharaOne Television entertainment basket -Television Ka Naya Rang. This is a story about one woman's fight against the atrocities committed against other women. Above all, it sends out a message of hope that justice will prevail if women stand together in times of adversity."

After Rang De Basanti, writer Kamlesh Pandey has taken it upon himself that entertainment ought to have some substance and set out to make a point, difference to society. With the development of the storyline for SATI…Satya Ki Shakti, he yet again reinforces this belief alarming the industry for a wake up call. Says Kamlesh Pandey "SATI….Satya Ki Shakti is a meaningful subject which means the 'power of truth'. It's a unique concept on Indian television where the dividing line between fiction & reality almost disappears."


SATI…Satya ki Shakti is the story of SATI a strong determined law student whose life stands on the cornerstones of justice, truth and honesty. But an unfortunate event stains her individuality with shame, disgrace and humility in the eyes of the world. Forlorn in a chauvinistic world, where justice is bought by the rich and the powerful, but the protagonist Sati decides to move on and fight standing by the truth. She proves herself a winner in this uncouth world. SATI…Satya ki Shakti is SaharaOne Television's endeavor, to present to the Indian television, a point of transition from the unreal and generic taste that it has developed lately.

Produced by Percept Picture Company SATI…. Stay Ki Shakti is directed by Hemant Prabhu who has directed shows like Kundali, Kanyadaan, Koshish Ek Asha, to his credit. The lead protagonist Sati is played by the charming Manasi Salvi who' has impressed the viewers by her strong roles including the marathi film Sari Var Sari for which she has won the state level award – Maharasthra Puraskar. After Aashirwad, Koi Apna Sa and Saarthi, Manasi is now Sati, a determined, headstrong lawyer all ready to take up revelant social issues and stand by them. The other star cast includes Sandeep Rajaura , Karan Mehra, Dimple Inamdar, Dimple Hirji.

The idea is to bring to television audience, yet another shade of entertainment from the SaharaOne Television stable, fulfilling its promise of Television ka Naya Rang, a distinction from the usual television fads.

Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel. On 10th October 2004, the Channel became SaharaOne with the launch of The First Indian Sangeet Awards held at the Royal Albert Hall, London. SaharaOne Television provides a strong mix of engrossing fiction & non-fiction entertainment and is popular for its star-studded mega events, dramas, kids' programming, thrillers, feature films & film-based programmes, and much more. Even as it provides a variety of shows across all the above genres, SaharaOne Television is also focusing on providing an entertaining and engrossing portrayal of strong, independent thinking Indian women in its soaps and serials. These include Kituu from Kituu…Sabb Jaantii Hai, Shyamlee from Hare Kkaanch Ki Choodiyan, and Rani of Woh Rehne Waali Mehlon Ki and the recent Ambika of Suno…Harr Dill Kuchh Kehtaa Hai who have become household names among television viewers.

Other SaharaOne Television shows that cater to varied audiences include the popular numerology show Bolein Ssitare with top Indian numerologist Sanjay B Jumaani, Chacha Chaudhary, the entertaining adaptation of the popular comic series for kids, among others along with Bollywood Cutting a non fiction show based on smart Bollywood trivia right from its scripting, pre-production, original choices which were later cancelled for the casting, to the production, post-production stages and finally to the release of the film. With a strong focus on quality content and innovative programming and promotions, Sahara One Television is poised for a position of strength amongst the mainstream Hindi General Entertainment Channels in India.

Sahara One Television is part of the umbrella brand Sahara One, whose other businesses include Sahara One Motion Pictures, which is India's largest player in the motion pictures business. It launched FILMY a film based channel on February 11, 2006.

Sati-Satya ki Shakti NEW SERIAL : Power of truth

By Ashish Mitra
Taking a break from domestic strife Sahara One launches a series of female protagonistsin their new daily serial, Sati-Satya ki Shakti penned by Rang De Basanti fame Kamlesh Pande. Watch the woman in black fight legal battles for her gender
Sati played by Manasi Salvi is a happy go lucky third-year law student at a stage where colours, fun and dreams make up the fabric of life. But in one tragic turn, one act of rage - she is raped by the very people she thought were her friends - changes her life. The culprits walk free through a shameless miscarriage of justice helped by hostile witnesses. Sati's dreams shatter, diffusing shades of black and darkness all around, her family distance themselves from her. This is one point where any other woman's life would cease. But Sati strives to fight back. Fight for justice and truth, for self -respect and dignity. Sati survives her ordeal, regains her health, completes her law education while recuperating emotionally and physically, and finally fights her own case. She decides to give the society, which had raped her identity and her beauty, a taste of her brains. And wins finally. Her rapists are imprisoned so are the conspirators. She becomes a role-model giving other women confidence and courage to fight for their cause. Realizing this fact with the support of other motivated women she establishes "Swayam", an all-women law firm to voice the unheard stories pleading justice at the foot of law. It symbolizes victory and power, similar to what her dark stages exemplified in her life. Thus Sati always covers herself in black. It is this black from which she draws her strength from to keep moving on and touching that extra mile to uncover the truth. With honesty in her heart, satisfaction in her mind Sati has everything that she ever hoped for. Except for the presence of her loved ones. This vacuum in her life leads to different turns and twists. These clearly reflect in her decisions and at different junctures of Sati's journey. Says Purnendu Bose, COO, SaharaOne Television, "We at SaharaOne have been constantly portraying various shades of woman through our serials.This time we wanted to portray a woman who is around, a simple woman who fights evil. This is a story about one woman's fight against the atrocities committed against other women. If not for anything else, the serial sends out a message of hope that justice will prevail if women stand together in times of adversity." After Rang De Basanti, writer Kamlesh Pandey has taken it upon himself that entertainment ought to have some substance and set out to make a point, difference to society. With the development of the storyline for Sati...Satya Ki Shakti, he yet again reinforces this belief alarming the industry for a wake up call. Says Pandey, "The dictionary meaning of Sati is the woman who stands by truth. But the word has lost its real meaning. Like a blind man is named 'Nayan Sukh' in this land. Sati..Satya Ki Shakti is a meaningful subject which means the 'power of truth'. It's a unique concept of Indian television where the dividing line between fiction and reality almost disappears." Sati...Satya ki Shakti is SaharaOne Television's endeavour to present on the Indian television, a point of transition from the unreal and generic taste that has developed lately. Produced by Percept Picture Company, Sati...Satya ki Shakti is directed by Hemant Prabhu who has shows like Kundali, Kanyadaan and Koshish ek Asha to his credit. The lead protagonist Sati is played by Manasi Salvi who has impressed viewers by her strong roles including the Marathi film Sari Var Sari for which she has won the state level award - Maharasthra Puraskar.Incidentally, Sari Var Sari, also won the Best Film award at the Star Screen Awards 2006. After Aashirwad, Koi Apna Sa and Saarthi, Manasi now plays Sati, a determined, headstrong lawyer all ready to take up revelant social issues and stand by them. Others in the cast includes Sandeep Rajaura, Karan Mehra, Dimple Inamdar, Dimple Hirji.

SaharaOne Television which has been focusing on providing an entertaining and engrossing portrayal of strong, independent thinking Indian women in its soaps and serials has made female characters like Kituu from Kituu...Sabb Jaantii Hai, Shyamlee from Hare Kkaanch Ki Choodiyan, and Rani of Woh Rehne Waali Mehlon Ki and the recent Ambika of Suno...Harr Dill Kuchh Kehtaa Hai household names among television viewers.

TELLY BUZZ : Working on a makeover

Delnaazz Paul is desperately wanting to lose weight. She has joined a gym and is working out day and night to shed the excess baggage.
Delnaazz Paul is desperately wanting to lose weight. She has joined a gym and is working out day and night to shed the excess baggage. "It's not that I want to be slim and trim but am just looking for a little makeover. I am bored with my look," she grouses. The actor is currently doing a stand-up comedy Nonsense Private Ltd on Doordarshan and is anxiously awaiting the release of Milenge Milenge which has her in an important role as Kareena Kapoor's friend. In the meantime, she is doing one more project on television and is exploring the idea of anchoring shows. "I want to change gears. Since reality shows are in, I would like to anchor one," she confesses. Sameera Reddy in TGLC
The countdown has begun on The Great Indian Laughter Challenge Dwitiya which is entering the semi-finals. The semi-finals will reveal the battle for 13 contestants performing for the next three weeks starting from May 26. This Friday will witness comic performances by the four challengers - Gaurav Sharma and Raj Kumar Javkar from Mumbai, Khayali Saharan from Chandigarh and Uday Dahiya from Indore. The thrill and excitement reaches a new high, as the show will feature one of the most distinctive comic performance by 'the small wonder of comedy' Saransh Bharadwaj from Gwalior. All of 8 years and a 4th Std student, 'the small wonder of comedy', Saransh Bharadwaj has been performing from the age of five. Most of his jokes are based on his personal experiences at school, mom and dad and satire on saas bahu soaps. Another attraction of the show is the sizzling Sameera Reddy who joins the jury in this episode. Saas Bahu Aur Sensex
Housewives have a reason to cheer. In a bid to tap the audience of women who are home and are keen investors in the stock markets, CNBC-TV18 is airing Saas Bahu Aur Sensex between 11 am and 12 noon every Thursday. It's a live interactive show and housewives across India can call in and put their stock queries to analysts on the show - one with Fundamental view and the other with Technical view. The show helps them in strategising their investment plans. Other celebrities who invest their money like Malaika, Mallika, Shobha De, Neelam, Juhi etc will also be on the show. Sumeet in Sony's supernatural thriller
Sahil of Sarabhai Vs Sarabhai is having a blast these days. Besides playing Junior Bachchan in Ghoom, a spoof on Dhoom, Sumeet Raghavan has two new shows on television lined-up. He is playing an important role in Hats Off Productions' serial based on the novel Resham Dunk. "I play a confidante of the main character played by Raahil. At the moment I don't know more about the character as I haven't read the novel," he reveals. Another serial that has him excited is Akela, a super natural thriller to be aired on Sony. Directed by BP Singh, Akela has Sumeet playing a cop. "It's the first time I am holding a gun," he laughs and implores us to wait for more details. Sati Satya Ki Shakti on Sahara One
The new serial to be aired on Sahara One Sati Satya Ki Shakti is, as the name suggests, about a girl Sati who fights for truth and justice. Sati played by Mansi Salve is a young lawyer who is always dressed in black. Be it her saris, cholis, bangles or bindi, black is her colour. It signifies her fight against crimes on women. Sati has a firm 'Swayam' which takes cases of women victims and fights for them. The serial is to be aired from May 29 at Monday-Friday at 8 pm. Karan Mehra is Sati's friend
Karan Mehra who was last seen in Saath Rahega Always plays a fun-filled, easy-going talk show host in Sati Satya Ki Shakti. He invites celebrities and high profile elite to his show and gets them to talk about various aspects in their lives. He is a good friend of Sati and harbors a soft spot for the pretty High Court lawyer. While Sati argues high profile cases in the court, Karan interviews some of these people or celebrities on his show. Sony's fight against male-dominance
Sony seems to have taken it upon itself to rid the society of male dominance. Thodi Khushi Thode Gham has the protaognist Sneha protesting against her father-in-law Manukhlal's archaic views on women. Now, Vaidehi which launches on Sony from June 5, takes the thought forward with the newly-married Vaidehi fighting for her rights in a male-dominated sasural. Vaidehi is shown to be a simple middle-class girl married to Aryan, one of the richest men in the world. Only when she enters the household does she realise that things are not hunky dory and there are certain systems which she doesn't agree with. The one-hour serial will be aired every Monday at 10 pm. Music video featuring children
Shot for the film Bhoot Unkle, this will be one of India's first music videos to feature only children as singers, dancers and actors along with Jackie Shroff. The actor will be seen in the role of a friendly spirit who chances upon little Shyam and his friends and helps them solve a mystery. Baba Sehgal makes his music directorial debut with this film. He will also be seen in the music video. A Sumeet Saigal presentation in association with Ikon Pictures and WAM Motion Pictures, the film is produced by Aneesh Arjun Dev and Krishnan Chowdhary and directed by Mukesh Saigal. Beauties and goddesses
Beauties from Channel [v]'s Maybelline New York [v] Goddess Festival featuring the sexy Udita Goswami, the sensuous Katrina Kaif, the gorgeous Sameera Reddy, Koena Mitra, Dipanita Sharma, Dia Mirza, Riya Sen, Sushma Reddy and Minnisha Lamba gathered at a suburban hotel recently. Hosted by VJ Aditya and VJ Sarah Jane, the festival also extended a contest giving fans a chance to meet their favourite goddess. To participate, all they needed to do was sms the craziest thing that they could do for their Goddess. From the shortlisted entries, each of the ten goddesses selected their craziest fan and met them Channel [v] will be airing all the episodes back-to-back as part of the exclusive Maybelline NewYork [v] Goddess Festival Marathon on May 27 from 4 to 9 pm. Discovery and Nokia announce Mobile FilmMakers 2006 Awards
Discovery Channel alongwith Nokia has launched Mobile FilmMakers 2006 Awards. With the first initiative completed in December 2005, the second contest gives consumers the opportunity to try their hand at mobile filmmaking, the chance to walk away with a grand prize of USD$ 10,000 and a three-month stint with Discovery Networks Asia based at the channel's Asia Pacific headquarters in Singapore, during which he or she will be involved in the process of documentary filmmaking. The Mobile FilmMakers Awards initiative was launched in 2005, empowering mobile phone users with the knowledge and technology of mobile filmmaking at their fingertips and the opportunity to showcase their talent. Reflecting the widespread mobile penetration and usage in India, maximum entries, 609, were received from India last year with two Indians making it to the semi-finals. In the first round of the competition, 60 semi-finalists will be selected from all the entries received. These 60 semi-finalists will need to attend a workshop in July, organised by Discovery Networks Asia. Each semi-finalist will receive a Nokia N90 mobile phone. In the second round of the competition, the 60 semi-finalists will be narrowed down to the best 12 contestants from the region. These 12 finalists will be flown to Singapore to attend an intensive workshop in September where they will have the opportunity to learn more about mobile filmmaking techniques from experts in the industry, and to familiarise themselves with the wide range of mobile film functions of the Nokia N93, which they will be using to shoot and submit their final entries. Each finalist will receive a Nokia N93 mobile phone. Boogie Woogie to replace Fear Factor
The pioneering dance talent hunt of Indian television, Boogie Woogie will be back on Sony from July 9 in a bigger and better format. This time the show is of one hour duration and is a part of Shukr Hai Shukravaar Hai band replacing Fear Factor. The show will be thematic with celebrity, superhero and cabaret special to name a few. Called the Pyramid Championship, each week will see one contestant being eliminated and whoever remains on the top of the pyramid will be the winner.

Rohan buys channel in Kituu...
A lot of drama is expected in Kituu Sab Jaanti Hai in the coming weeks. The news channel which Kituu is working will have problems and Rohan Kapoor will bail it out by buying it. Meanwhile Kituu who goes to Panchgani gets kidnapped and Rohan lands there to rescue her. Currently, the cast and crew is in Panchgani shooting the crucial scenes. However, right now on screen, Rohan is recperating in the hospital after being tortured by the police. Amit Verma who's playing Rohan is excited about the new developments in the track.

Makeover time for Indian telly HT Style Mumbai, May 22, 2006

All our ducklings-turned-style divas and neighbourhood brats like Jassis and Miilees are out. The couch potato can sit back and relax in the fresh new breeze blowing over channels.

After almost two years of playing it safe with hackneyed ideas at prime time, the channels have finally decided to give viewers a break from overdone makeover shows and never-ending sad tales of saas-bahus.

Served fresh It's not just new faces that we are going to see at prime time, there are new genres, too, to replace the kitchen politics.

And, after flogging the weekend slot to death, the channels are now targeting weekdays. Come June 12 and Star Plus will launch Virasat, a new drama that will replace the successful show, Miilee.

Directed as well as produced by Ravi Chopra, Virasat boasts a big cast — Sangeeta Ghosh and Rohit Roy play the romantic lead; Amarr Upadhaya, Aman Verma and Kiran Kumar appear as other prominent characters.

It traces the travails of a business family with romance as its prop.

Says Shailja Kejriwal, senior creative director, Star India, "Priyanka Kharbanda, the female protagonist of this show, is romantic and tough at mind." On May 29, Sahara One is set to launch Sati - Satya Ki Shakti.

Channel officials decline to give out details right now. Mushy moods The small screen is not shying away from trying out the love theme at prime time.

Bani's shy love tale, Kassam Se (Zee TV), is already on air to give competition to the innocent romance of Rusty in Aisa Des Hai Mera (Sony).

And with Virasat, TV's original romance queen Sangeeta Ghosh will add oomph to the 9 pm slot.

According to Ashish Kaul of Zee TV, "Though romance has always been an intrinsic part of tele-tales, this is after a long time that channels are dedicating prime time to out-and-out romantic soaps."

Just got younger Whether it's Kittu of Kittu Sab Jaanti Hai (Sahara One) or Chandini of India Calling (Star One), the female protagonist of the new shows no more come draped in saris, worrying about their husband's second wife.

Naughty characters like Radha of Pyaar Ke Do Naam-Ek Radha Ek Shyam (Star Plus) and Ananya of Jab Love Hua (Zee TV) are more likely to strike a chord with the viewers with fun loving fizz than Dr Simran of Astitva or Jassi.

Says Kavita Barjatya of Rajshree productions who've made Pyaar..., "The youthfulness of the character helps it grow and live for long."

'Sati' to be launched on 29 May on Sahara
One

Sahara One Television has launched one more innovative primetime show with a brawny female leading role. Sati… Satya Ki Shakti will be aired in the 8 pm slot from Mondays to Fridays from 29 May and will replace Buniyaad.

The story has been penned by Rang De Basanti writer Kamlesh Pandey and his team of writers. Sati… is about a victim of rape, who fights for her rights, challenges the decisions of the law and attains justice. The show revolves around an all women law firm who are shown to be fighting their personal and skilled battles at home and in the court.

Purnendu Bose COO of Sahara One Television said," "Sati… Satya Ki Shakti is the story of today's varying times, where women are speaking up not only for themselves but for others as well. This show is yet another color and quill in the cap of Sahara One Television pursuit basket - Television Ka Naya Rang.

This is a story about one woman's fight against the carnage unswerving against other women. Above all, it sends out a message of hope that justice will prevail if women stand together in times of hardship." Watch Sati… Satya Ki Shakti at 8 pm from Monday to Friday from 29 May on Sahara One Television.

Sahara One set to reveal kiska time shuru

Posted online: Friday, April 07, 2006 at 0000 hours IST


Khit-pit saas ka time khatam..says one ad... Pati parmeshwar ka time khatam shouts another...No, this is not a promo for another serial. It is bigger than that. It's a campaign against existing soaps and the channels airing them. Though not exactly a new refrain, it is being done differently from Sony which has been claiming that its soaps "take you away from kitchen politics" and Zee that too has been trying to go one up on STAR Plus, the numero uno satellite channel today. This time it's Sahara One that is donning a new look and changing its positioning.

On April 3, Sahara One unveiled its new packaging television ke naye rang and programming menu. The logo colour that was earlier specific to a time band has now turned pink and that will be the colour for all time bands. However, the distinctive saffron and green stripes have been retained next to the name Sahara.

Pink which is a feminine colour, projects a "soft" appeal but Purnendo Bose, COO, Sahara One, also points out that it has an inner strength exuded via the bloom. "We wanted to bring a vibrant, youthful look that reflected our target audience," he informs.

Speaking about the new avatar, Bose says that the logo and the programming is indicative of the channel's new branding. It is targeting today's woman who, according to Bose, is strong, intelligent and independent. "Our shows Kituu Sab Janti Hai, Woh Rehne Wali Mehlon and Hare Kaanch Ki Choodiyan already project that thinking. TV is supposed to be a reflection of society and it is not restricted to or defined by saas-bahu conflicts. The woman today is efficiently managing her home and career and that is what we want to showcase," Bose asserts.

Since Sahara already has major characters like Kituu, Rani and Shyamlee, three independent thinking women as its icons, the channel is not overhauling its programming, majorly. Nor are any serials being taken off the air. However, four new shows, symbolic of the current strategy, will be introduced gradually over the next couple of months. One of them, Sati, Satya Ki Shakti will replace Buniyaad which is ending on May 27.



The makeover has been announced through a series of promos and teaser campaigns across medium, on-air and off-air. A Singapore-based agency, Bruce Dunlop Associates (BDA) was roped in to design the new on-air look for the channel, with Shantanu Moitra composing the sound for the new packaging. The three-pronged strategy of the channel's transformation includes catchy promos, the launch of four new shows and finally a campaign that reveals kiska time shuru.

That's not all. If Sony popularised the game of cricket with women through the glamorous Mandira Bedi, Sahara One has gone a step ahead and launched a cricket-oriented contest exclusively for the fairer sex. 'Naya Rang-Cricketers Ke Sang-NRCKS which started on March 27, will run till April 8. As part of the contest one question will be asked between 8 and 10 pm everyday. The winners along with one of their loved ones stand a chance to win a fully paid trip with Indian cricketers on a chartered plane for the last five one-day Internationals to held from April 3 to April 15. The lucky ones of NRCKS contest will be announced on the channel six days prior to each match. They also get the opportunity to dine and wine with cricketing superstars and watch the match from exclusive seats.

Bose says that the contest is an extension of their strategy of luring in and targetting the women audience. "Cricket has passion, humour and drama—-emotions that are reflected in our serials," is Bose's interesting analysis.

While rival channels are investing crores in reality-based talent hunts, Sahara One is content with airing Mrs India World and Indian Divas contest. "We want women to pariticipate in our shows and this is the best way to do it. The other talent-hunts have been done to death," argues the channel's COO. Bose however is not averse to game shows which will happen once these new shows get underway.