Honestly what makes reality shows sell in the first place is a big question considering their version of reality is in most cases far from actual reality and just another scripted soap opera😆
I strictly do not watch these shows for the same reason ...but been followingNB on news and seen some snippets...since it airs on a channel I follow...so here goes a long rant...
Its early days for this show ...to pass a verdict- but then this show is also a short version format which is not going to last more than 3 months - so will it be everyone's money's worth if the ratings are only good for the last 2 finale epis...i don't think so ..it will mean a heavy bleed for all involved.
Few facts that I have observed...
This show has been marketed heavily in print..outdoor and television..all 3 involve big costs and overheads...most other reality shows other than JDJ and maybe Indian idol had much leser publicity costs...
This shows production cost per episode is much much higher than most shows on air right now ...reality or daily soap...if the remuneration given out tp the media by the production house BBC was right...then the costs of keeping the hyped jodis till the end plus that of the anchors and that of the huge standing sets and judges is big big money...
How does one recover such high costs of production- through sponsors and advertisers ..anf how do these ppl calculate their returns...only through ratings and no of eyeballs...and sadly the only approved rating remains the BARC system...
By those standards if I was a advertiser associated with NB..i would be damn worried post the first 2 weeks of this show with the kind of trps...
For those who claim the current trp system sucks..i agree totally...but then if the makers werent chasing trps why would they make a contrived dance show with so called popular faces - many of whom seem to be simply there only to draw trps..no effort of any sort otherwise.. ... (at least till.now )
Don't believe me ..check all the PR fed articles last week claiming NB is a trp winner all the way ..why not position it as a great content driven reality show?..cos clearly the makers too want trps ..
Finally ...this version of NB is quite thanda till now for a viewer like me who isn't a big fan of any of the jodis.
Dancing is the same old stuff...and hosting and judges are hardly entertaining..
In fact the best part of the show in what I saw was aashka and Brent and their chemistry and maybe a few dances that seemed 'different '..and those were hardly 'Sold' as usps werent they ...
So would the producers and advertisers actually gain...right no seems like a big no...2 months down the line would it be different...one has to see ..especjalky with IPL clocking phenomenal numbers...
Phew ..sorry for the long rant 😛
Cricket
