Decoding Ekta's reason behind using TAGLINE

Why does Ekta uses certain terms to promote Naagin?

Eg-"Sarvashresth","MahaNagrani"

Here is my reason:-

1.Attracting Viewers:-Ekta is a clever businesswoman.She knows well exactly what she needs to do to sell her product.i.c.Naagin5.She knew about the 'quality' of her product.She needed to sell it so she need something which can attract people to see it.She is successful in her motive.Whether positively or negatively all of us talking about it.She knew there will be mixed reaction but only 'positive' side is being highlighted.Mission accomplished👍🏼

2.Creating Eagerness:-Everytime when a new Naagin season is about to come,generally there is curiosity among Naagin viewers about "who will be the new naagin"? Here many of us have lost interest in Naagin season but still we do talk about next naagin😆.Ekta is promoting Hina as new naagin plus using such tagline like "sarvashresth" is creating eagerness among Hina fans.Infact other than her fans all naagins viewers like us discussing why is she being called such? What speciality she have to be called as sarvashresth? So basically Ekta was successful again to create hype among viewers even if one watch it or not.Mission Accomplished👍🏼

3.Promotion Tactic:-She knew her viewers too well😆and managed to gain everyone's attention.Using such term is basically a promotional tactic to remain as the "talk of the town".Mission Accomplished👍🏼