TC article MB going off air 12th july

Madhubala...coin the term and visual images of beauty, glory, ecstasy, passion pop up. Yes, Madhubala was the Goddess of Cinema in the yester years.

And when a show was named after the diva, it was meant to taste success. And Nautanki Telefilms' Madhubala airing on Colors and starring Indian television's two biggest stars, Vivian Dsena and Drashti Dhami, saw great heights of success.

But as they say, all good things have to come to an end someday.

And Tellychakkar.com has exclusive and confirmed information that Madhubala will air its last episode on 12 of July (2014).

We are sure that this piece of news would be tough to accept for the show's avid fans. The creative team tried really hard and brought in rapid changes to up the ratings.

From a consummation scene to death sequence, to a leap, to a new lead (Gunjan Utreja) and also getting back Vivian after a hiatus, nothing really got things going.

Many say that the plot was saturated and no matter what, all efforts failed to gain viewers' attention.

"Yes, the decision has been taken and soon everyone associated with the show will get an official intimation," said a credible source.

So what's replacing it? Shakuntalam Telefilms' Shastri Sisters will take the 8.30pm slot from 14 July.Now here's some additional information: Madhubala was to initially be replaced by Shashi Sumeet Mittal Pvt. Ltd's upcoming next on Colors but that project got delayed.

We contacted Vivian Dsena and he said, "I am completely unaware of this development."

Drashti Dhami and producer Abhinav Shukla remained unavailable for comment.

We also texted Colors' Fiction Head, Prashant Bhatt but he did not reply till the time of filing the article.