Ratings highlights: Zee TV, Colorssee major drop in viewership inWeek

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sadia

@Ms.Tufani

Sparkler

+ 3

Posted: 11 years ago

MUMBAI: The Hindi general
entertainment genre has seen yet
another week of drop in overall
viewership, with the two leading
GECs Zee TV and Colors losing 36
million and 27 million GVMs (gross
television viewership in million)
respectively in the week ended 3
May.
As per TAM data (sourced from
subscribers) for the Hindi-speaking
markets, Star Plus, Life OK and SAB
were the three channels that
managed to gain marginal
viewership during the week.
Here is how the Hindi GECs
performed:
Star Plus sat on top with 746 million
GVMs, slightly higher than 743
million in the trailing week.
Zee TV was No. 2 with 409 million,
down from 445 million.
Colors was at No. 3 with 396 million,
down from 423 million.
Life OK was at No. 4 with 360 million,
up from 350 million.
SET was No. 5 with 291 million, down
from 297 million.
SAB was at the 6th with 267 million,
up from 260 million.
http://www.televisionpost.com/television/ratings-highlights-zee-tv-colors-see-major-drop-in-viewership-in-week-18/

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yogendra1

@yogendra1

Voyager

Posted: 11 years ago

Seeing Colors condition I just hope MB TRP is stable

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leelaa9

@leelaa9

Trailblazer

+ 4

Posted: 11 years ago

TFS, Sadia.
If the TRP-battle is getting more fraught, it may be why they've shifted the story to the more populist rural-sasuraal background.

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PaRdOnMyFrEnCh

@PaRdOnMyFrEnCh

Dazzler

Posted: 11 years ago

as long meiej us doin well i dont care bout da rest... Hope mb shows a increase dis wk 1.7:-) or stable...

Well myb colors shud promote all dr shows not jus rr/bi/bv...

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Ratings highlights: Zee TV, Colorssee major drop in viewership inWeek

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