Originally posted by: Soundarya22
I am not particularly keen on them moving back. There's no story there. Right now, the story and characters are doing great
Soundarya, agreed.
And most importantly, if they move back to a city track with an assurance of further reduced viewership, they will have to count on tightening their budget, with any splurge balanced with penny-pinching.
Minimal indoor location-sets, rare or no outdoors, wardrobe limited, extras as few as possible (with crowd scenes having to use recycled crowd-footage).
The mistaken belief that the urban Indian audience had mostly cosmopolitan tastes and was a vast potential viewership for a more cosmopolitan sort of primetime shows was tried by Star with their subsidiary channel specifically aimed away from the flagship Star Plus assured audience. Two major revamps got them appreciative fandoms and online approbation, but unfortunately TRP proving that not enough crores of the Indian cities-viewership had cosmopolitan-viewership tastes in the needed commensurately massive amounts.
If a series is originally village-based and TRP is noncommensurate, the budget would be tightened with fewer locations and expenses, but there is generally no supportive budget for a shift to the cosmopolitan ambience, with its worrying assurance of further reduced viewership.
If a series is originally city-based and TRP is noncommensurate, the budget would be tightened with fewer locations and expenses, but there is extremely good budget support for a shift to the rural ambience, with its assurance of gradually rebuilding viewership to a commensurate massive amount.
There are far more millions of viewers that sponsors, channels and PH can expect for non-urban tracks than for urban tracks.
A formula that can assure of financial success - even if not immediately - may be considered worth investing in for a while to reap those dividends. Whether that formula is being tried by everyone else is immaterial to its efficacy.
A serial or its originally intended idea are not sacrosanct. There is too huge an amount of money riding on each episode and every actor's pay, totalling to a massive amount every week and month.
If viewership does not match up in enough millions and crores, then the series has to change its course.
Mass-audience never changes its tastes to ensure adequate viewership to ensure a track's or serial's continuance.
A series invariably has to change its story, track and course to try to gain mass-audience's viewership in its staggeringly satisfactory and commensurately massive amount.
Edited by leelaa9 - 11 years ago
Kyunki Saas Bhi Kabhi Bahu Thi 2
