MUMBAI: Improved performance of its fiction properties and a good start of the second season of its high-impact show Satyamev Jayate' have helped Star Plus, the reigning king of the Hindi general entertainment channel (GEC) genre, to cross the 700 million GVM (gross television viewership in millions) mark once again in the week ended 8 March.
The channel added 80 million GVMs, or 12.6 per cent, to its previous week's tally. The simulcast of SMJ' also had a rub-off on Life OK, the only other channel in the genre that saw a jump in viewership from 341 million to 373 million.
SAB was marginally up, while Zee TV, Colors and Sony Entertainment Television (SET) saw a dip.
The Hindi GEC category witnessed total GVMs of 2,883 million compared to 2,839 million GVMs it had grabbed in the previous week. The last four-week average of the category stands at 2,814 million GVMs, as per TAM data for the week ended 8 March for the Hindi-speaking markets (HSM), sourced from subscribers.
Top 10 fiction shows
Star Plus had six shows (Diya Aur Baati Hum', Saathiya Saath Nibhana', Yeh Rishta', Veera', Mahabharat' and Pyaar Ka Dard Hai'), Zee TV had three (Jodha Akbar', Qubool Hai' and Sapne Suhane') and SAB had Tarak Mehta Ka Ooltah Chashma' in the list.
No fiction show from Colors and SET found a place in the top 10 list.
Top non-fiction/ weekend programmes
Colors' non-fiction show Comedy Nights with Kapil' once again topped the category with 9.5 million TVTs. It was followed by DID Little Masters 3' (Zee TV) at No. 2 with 8.8 million and the Grand Finale of India's Got Talent' (Colors) at No. 3 with 6.4 million TVTs. CID' (SET), with 5.1 million TVTs, ranked fourth while SMJ' (Star Plus) was at No. 5 with 4.9 million TVTs.
As per data provided by Star India, the episode of SMJ' on 2 March recorded 7,429 TVTs on a pan-India level and 6,770 TVTs in the HSMs. These are simulcast ratings of the original episode aired on Sunday morning 11 am across seven channels (Star Plus, Star Pravah, Star World, Star Utsav, Star Vijay, Asianet and Doordarshan), along with the 1 pm original airing on ETV Telugu.
"As per TAM data for Week 10, SMJ's launch episode was watched by 26 million Indians. This, when extrapolated to the all-India universe, as per standard industry conversions, means that the launch episode was watched by 79 million Indians," Star India said.
Time spent per viewer
Star Plus' TSV increased to 172 minutes from 158 minutes while Zee TV's dropped to 137 minutes from 143 minutes in the previous week. Colors' TSV dropped to 116 minutes from 125 minutes while SET remained stable at 85 minutes in the week. Life OK's TSV increased to 104 minutes from to 98 minutes while SAB TV also saw an increase to 107 minutes, from 105 minutes in the week gone by.
Channel reach
Star Plus reach increased to 124.9 million, from 121.1 million, while Zee TV saw an increase in reach to 115.7 million (from 114.7 million). Colors' reach this week increased to 112.5 million from 111.7 million in the preceding week. Life OK's reach increased to 107 million from 105 million, while SET's dropped from 108.7 million to 105.8 million. SAB's reach dropped to 85.7 million from 86.6 million in the previous week.
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