Tellytown gears up for digitisation
Navya Malini, TNN | Apr 3, 2013, 12.00 AM IST
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With the digitization move spreading across 38 cities post March 31, 2013 in addition to the metros, as part of the phase II of the digitisation in the country, the television fraternity is keeping its fingers crossed. However, there is an air of optimism related to the possible outcome of TRP ratings following the increase in reach to smaller cities.
Siddharth Kumar Tewary, producer: Digitisation has just come in and will take a year to settle down. Creatively it will definitely have an impact. However, audience fragmentation in our country will increase the demand for high quality content.