I don't think Joydeep is being too much at all; Bhoomi only feels lust for him after his grand makeover,
I don't think he changed for Bhoomi or to get her attention, it was to make her feel that how fake is her love because after his makeover, she literally ditched Abhir for Joydeep because of course the latter looked more attractive. It's Joydeep's turn to make her feel truly guilty...
so true!!!!!!!!!!!!! ... in fact what he's doing is just quite not enough!