Bahus outshine each other

Bahus outshine each other

Akshay Trittiya, celebrated on 30 April this year, is a day when traditional Indians make it a point to don new jewellery, as an auspicious symbol for the year ahead.
And who better to plug the yellow metal to the masses than those symbols of true bharitya nari-dom - the TV bahus? This year, The World Gold Council and D'damas have snapped up Tulsi, sorry, Smriti Z Iraani.

Desi brand Tanishq, not to be outdone, has pitched Paravti, aka Sakshi Tanwar into the ring. Both daughters in law of Star Plus have been regularly making their appearances on the telly across channels in TVCs, exhorting the viewer to buy gold and more gold this Akshay Trittiya. Both, needless to say, are dripping in gold.

We are waiting to see the next quarter accounts of both Tanishq and

D'damas. Will that show which bahu carries more weight?