popularity of serials

Bollywood apart, Indian TV serials are eyeball-grabbers in Pakistan. "While housewives here reserve the afternoon for Kumkum and Bhabhi, their work comes to a standstill between 8 pm and 11 pm," says Faiqa Haroon of Peshawar. For Kaneez Fatima of Islamabad, no day is complete till she's watched " Kahani Ghar Ghar Kii and Kyunki Saas Bhi Kabhi Bahu Thi."

According to Karachi-based Rahila Rasheed: "Indian soaps have us hooked with their zabardast storylines." For Rahila's mother-in-law Zubeida Shakoor, Indian serials elicit nostalgia. "Some serials have a strong Gujarati background and remind me of my pre-Partition days in Rajkot," says Zubeida, whose grandson is addicted to "the IAF's fighter planes in Saara Akash." Rahila recounts how Juhi Parmar of Kumkum drew fans when she was in Karachi.

Indian soaps are also setting off fashion trends in Pakistan -- check out Kashish ki baalian, Kumkum ki chudiyaan . "There's even a boutique named after Kashish in my city. These serials are popular here because everyone identifies with saas-bahu squabbles," says Rukhsana Javed of Karachi.

By the way is there really a botique on kashish's name?

Tht's soo sweet.😛

yeah it is n its in my city 😳 hehe mayb in sumother city aswell 😳

n i agree kumkumz bangles r very famous here 😳

there is also this place named hussain chawk 😉 not after his name but still hussain tu hai na 😃

interesting info...thanx 4 sharing it! (sori megha im double posting...lekin kya karu edit button nahin hai na?😳)

damsel have u been to the place named after kashish? I also love Kumkum's bangles and sari's!

thanx for such a luvly article shilpa!

yah there is a boutique on kashish's name& its in the most famous market of our city[karachi] that is at TARIQ ROAD!

well i havnt buy anything from that boutique ever bcoz i dun wear such type of dresses,i mean all of the dresses there r very fancy!

also kumkum's bangles & even sariees r very famous here!last year i myself bought kumkum's bangles for my dress!they were so luvly!

hey damsel there a no of building marketing companies named on HUSSAIN,though its not our hussain but as u said HUSSAIN naam tu hai na!!!!

u know i like the name HUSSAIN so much that where ever i read this name i got attracted to it .ALSO wen a baby boy borns in our family ,i especially suggest the name HUSSAIN for him, per woh alag baat hai ke use baby boy ke parents mujhe se puchte nahi hain!hehehe

😆thnx a lot, zara,jemn damsel 4 the gr8 information.

Thanx 4 sharing.

I agree wid u Zara n Damsel.Thr r bangles & bindi popular with Kumkum name.

😉 thanx a lot shilpa 4 such a lovely article so sweet of yaar 4 sharing it with us.😉

n also thanx jem, zara n damsel 4 more informations.😊

n yap kk, z bangles , jewellery n sardies r very famous over here i mean in pakistan. i 2 read an article abt this few months ago.

n u wont believe when i went 4 shopping the shopkeepers were saying 2 me😳

look at here these r kk,s bangles n jewellery u can buy it.😊

n i was happy 2 no that kk is so much famous over here.😛