KUMKUM 2 GO OFF AIR THIS APRIL

STAR Plus arms itself to fight the afternoon battle

Sangeeta Tanwar | afaqs! | New Delhi, February 12, 2009 The top two general entertainment channels – STAR Plus and Colors – are fighting a close battle during the prime time. It seems that both the channels have realised that winning the afternoon battle could be a deciding factor.

While Colors is planning to create an afternoon slot -- which it didn't have until now – STAR Plus, is also strengthening its afternoon slot with three new shows -- Phool Kamal Ke, Shradhha and STAR Vivaah. These three new shows will be launched in April. As of now, Colors has been airing its prime-time shows in the afternoon, which has given its GRPs a huge impetus.

Phool Kamal Ke is a love story depicting how love knows no boundaries and surpasses social norms and barriers. The second show, Shraddha, produced by Siddhant Cinevision, centres around the young protagonist's dedication towards her family.

STAR Vivaah, the best bet of the channel, is a reality based matrimonial show involving eligible young men and women hunting for their ideal matches and tying the nuptial knot on screen. STAR Vivaah will be produced by BAG Films.

Keertan Adyanthaya, executive vice-president and general manager, STAR Plus, says, "The three shows offer distinctive storylines and characters easy to relate to. The fresh shows are an attempt to strengthen our afternoon slot."

Shows such as Kumkum – Pyara Sa Bandhan, Hamari Devrani, Grihasti and Karam Apna Apna will be replaced in the afternoon time band. The first show to go off air will be Karam Apna Apna.

Phool Kamal Ke will replace Kumkum – Pyara Sa Bandhan at 1 pm, Shraddha will replace Karam Apna Apna at 2 pm and Grihasti will give way to STAR Vivaah at 2:30 pm.

The move of scheduling the big ticketed show, STAR Vivaah, in the afternoon time band comes as a surprise. Adyanthaya reasons, "We believe that content that is sticky can generate viewership in unconventional slots – a case in point is Aap Ki Kachehri."

The channel plans to roll out its mixed fare of fiction and reality for the audience in the middle of April.

they can't do it they simply cannot do it why r they behind kumkum noooooooooooooooooooooooooooooooooooooooooooooo

if the do, sar plus show know that whatever viewers they have for the show now, will all go & no new viewers they would get. so they are going to be at a loss if they do this especially with KK.

at the most they can do is change its timings but they cant put it off-air.

SO THINK STAR PLUS BEFORE U DO ANYTHING LIKE THIS

we cant stay wihout it yaar kumkum has gr8 fan following in india & overseas .............

there was an article of Jahan pe Basera Ho going off-air

maybe instead of KK its JPB going off-air just a thought

whatever if they intend ending then better it be a nice awesome end

with Sukk uniting and remembering their past all janams together and RanAdi realising their love for each other

seeing the current scenario with Juhi resuming fullfledged in mid March it could well be end of April or May that the serial will wind up

why is it not promoting its shows ..when its so scred of loosing the no1 place ...........i am sure tht will defnitely work ...........

instead u close tht star plus only yaar ...........

IDIOTIC CHANNEL ITS TOTALLY REVAMPING ITSELF NW ......................