Originally posted by: deefy89
I’ve only watched two of her shows and the 2 I’ve seen does target the youth, yet with often regressive, mundane storylines that lack any sort of creativity. I’d go as far as to say the actors wardrobes have more creativity than the actual writing.
With KKB it seemed that initially the target market was older ppl however that can’t be the case any longer, with the newer generation that’s added. With the new gen also, they’re quite a focal point and not just there as supporting actors. I don’t see how she can target homemakers but then have the show on during prime time - this confuses me a bit. It’s showing a bit later now but before the last few months it was on prime time viewing.
Perhaps she preys on the fact that ppl often crave familiarity with soaps and serials don’t offer the long term familiarity due to them often being finite, so even when it gets too awful to bear it’s the familiarity of the characters etc who the viewer feels “connected” to and “feels like they know” which makes them continue watching. I can’t think of why else her shows will linger on for so many years, leave alone why she herself had lasted so long (it’s certainly not creativity or good writing to blame)
The interview I posted is of 2019 where she openly admits her shows are regressive and not for urban niche audience which is looking for content. It’s not my opinion again. I have seen her shows from Kyunki in early 2000s to now , must be about 50 of them. All her heroines if you notice will be sanskari , wearing mangalsutra and sindoor post marriage. If they have some sort of career before marriage, that is forgotten post marriage where the focus is on being a good Bahu. A FL is never happy for more than few epis in any EK show. She is always struggling. So that the ladies can identify with their struggles.
Two of her top shows today , the Bhagyas has 1 professor with a double post graduate degree as a lead and the other one is a doctor as FL. Where do we see them even remotely associated with their professional life ? I’m sure youth doesn’t want to see that. On prime time who gets the remote on TV? Do you stay in India ? At least from people I have seen in my work life and earlier , it’s the family TV watching time. Youngsters do not have much of a chance at the remote . It’s their moms and probably Dads. The shows oriented at the youth generally air at 7 pm or 7.30 pm at the max. Very few youth oriented shows are given 8-10pm timeslots in main GECs or do well in these slots in terms of TRPs. EK did have youth oriented shows in Star One once upon a time . But that channel was not a prime GEC.
I have seen many EK shows with gen leaps , eg BALH, PR etc. Even here inKKB , she is not keeping focus on college romance. That’s why focus shifted to office where Abhi and Purab will be there. Even during the college scenes , it was ensured by the CVs that all tracks lead to MM or Abhi/ Pragya where there was no necessity. That’s why the unnecessary parties at MM so that the older gen would be there and Prachi getting framed , Abhi rescuing her which gives drama for the audience. Prachi was targeted and struggling even though she is supposed to be 20 . So EK is keeping her older ladies audience engaged, because the youth will find all this nonsense .
They will show the fashion show in college with lots of drama too and another hit and miss between Abhigya. It’s a good opportunity for that.
Ultimately they will show Prachi and Rhea getting married to people despite not completing college . While Prachi will be a good Bahu. Rhea will be a villain. That’s the ultimate aim of this track 😀.Enough drama for the TRP audience. They may show a leap where Prachi will have a small kid and the consistency of an EK show is maintained I.e pleasing the masses like Salman Khan movies.
The new gen is here as they are 20 In terms of age.But the tracks will be modelled for EKs core TV TRP audience which is age group 30-60. That is what the show has shown so far and that’s what my prediction is. I’m not a writer of the show , but let’s see if EK has guts to cater to the youth with this show.
Edited by poiu123 - 5 years ago