BARC Ratings - Week 27 (Article updated at Page:3)

First Previous

Page

Frequent Posters

Megha

@Mitushi_Mitz

Dazzler

Posted: 8 years ago

#21

In my state, i can say that either youhave to use set top boxes or no cable connection. So everyone here has a digital connection. And we usually go on small trips, i see satellites almost on every house. Btw, i m glad now i too contribute in trps.

Quote

Pooja

@Samaina12

Dazzler

+ 2

Posted: 8 years ago

#22

In my city they don't give u a cable connection without a se top box so almost entire city is digitalised now

I think earlier cable-only households were also being calculated but now only set top box households will be taken.

This way their reach will improve otherwise south states were not contributing to trp because of not counting set top box viewership. Even now tamil nadu won't be taken into consideration is what that article said

No.matter what people will watch kkb till they expose tqnu aliya

Quote

Looks like you are new here. Register for free, learn and contribute.

Praveen

@Praveen_MSD

Navigator

Posted: 8 years ago

#23

BARC to release analogue-free' data today, increases panel size to 30,000

Addition of new homes, panel home churn and analogue switch-off will lead to on-ground changes which may further lead to flux in viewership in the coming weeks

The Broadcast Audience Research Council (BARC) India will release its first analogue-free' data set today (July 13). The audience measurement body had stopped recording viewership from the analogue homes from July 1. Barring Tamil Nadu and Puducherry, the measurement body had removed all the analogue homes from its sample, further helping the DAS-IV/analogue switch-off (ASO) that the government has implemented.

Partho Dasgupta, CEO, BARC India, said, "Starting July 1, 2017, we have stopped measuring analogue homes, with the exception of Tamil Nadu. We had informed the industry about this switch-off a few months back. With the efforts of the government, distribution platforms and broadcasters, what we have seen is that most of the states had already migrated to digital. But a few markets were still on analogue. We will not be reporting those homes anymore.

According to BARC India's BI 2016 findings, 42 per cent homes were analogue as on March 2016. However, this proportion had reduced significantly in the last 12 months. BARC India had started the process of removing analogue homes from its panel in April this year, after the Government of India announced the analogue switch-off on March 31.

Ahead of this development, BestMediaInfo.com had analysed the impact of analogue-free' viewership data in an article titled BARC to stop measuring analogue; viewership trend unpredictable'.

In another significant development, the BARC India panel has been upscaled to 30,000 bar-o-meters. It had a sample of 20,000 homes till now, and was expected to add 10,000 more after March this year. The new meters have now been seeded across the length and breadth of the country and a field process is underway wherein the families, where the bar-o-meters are set up, will be explained the method to use them. BARC will soon start reporting from the newly added homes in next few weeks.

Explaining the impact of both analogue-free and additional panel homes, Dasgupta said, "The high churn has been largely on account of BARC India's proactive move against panel infiltration. Addition of new homes, panel home churn and analogue home switch-off will lead to on-ground changes. This may in turn lead to flux in viewership of some channels for the coming weeks.

BARC India claimed that its rotation of reporting panel homes has been far higher than the mandated requirement of 10 per cent.

Source : http://bestmediainfo.com/2017/07/barc-to-release-analogue-free-data-today-increases-panel-size-to-30-000/

Quote

@LAV2725

Rocker

+ 3

Posted: 8 years ago

#24

Originally posted by: Mitushi_Mitz
In my state, i can say that either youhave to use set top boxes or no cable connection. So everyone here has a digital connection. And we usually go on small trips, i see satellites almost on every house. Btw, i m glad now i too contribute in trps.

You and I may not be falling under sample households that get used to measure TRP's as per latest article shared by Praveen..

Quote

Cerealgirl

@Cerealgirl

Rocker

Posted: 8 years ago

#25

Thanks for sharing the article, Praveen. I'm glad barc is updating its technology to gets its data. I've commented many times before their analog method wasn't giving reliable data since equipment had problems.

Quote

Praveen

@Praveen_MSD

Navigator

Posted: 8 years ago

#26

Originally posted by: Cerealgirl
Thanks for sharing the article, Praveen. I'm glad barc is updating its technology to gets its data. I've commented many times before their analog method wasn't giving reliable data since equipment had problems.

Prani..!! This week BARC didn't use the analog method... Did you feel this week ratings ratings are reliable now...??

Quote

Cerealgirl

@Cerealgirl

Rocker

Posted: 8 years ago

#27

Originally posted by: -PraveeN

Prani..!! This week BARC didn't use the analog method... Did you feel this week ratings ratings are reliable now...??

Yes, I think so. The article said since July 1 barc has been using this digital technology which gives better results.

As I posted before, I worry about the number of people watching the even though the show is #2. Only 58% of tv's are digital. In that, barc's sampling size is 30,000 now. In this sampling size, 7000+ urban households are watching the show. That's less than 1/4 of the sample. And 5000+ rural households; that's 1/6 of sampling size.

Quote

Praveen

@Praveen_MSD

Navigator

Posted: 8 years ago

#28

Originally posted by: Cerealgirl
Yes, I think so. The article said since July 1 barc has been using this digital technology which gives better results.

As I posted before, I worry about the number of people watching the even though the show is #2. Only 58% of tv's are digital. In that, barc's sampling size is 30,000 now. In this sampling size, 7000+ urban households are watching the show. That's less than 1/4 of the sample. And 5000+ rural households; that's 1/6 of sampling size.

Yes.. KKB gets only less than 1/4 and 1/6 of samples... But it only stands at the top of all other daily shows...

And 58% of digital is the data of March, 2016... Now after 15 months this proportion might get increase significantly...