Why KKB works

I was thinking about why it is that KKB rarely makes big changes in its story-telling and why we see so much recycling. How have we got to 720+ episodes and going strong (touchwood!!!) with so little freshness in the story? I think there are a couple of factors:

• The leads are appealing - Pragya and Abhi are both nice, righteous people. Generally speaking they are likable. Sometimes they do awful things but I think many viewers forgive and/or forget those lapses.
• The villains are easy to understand - Aaliya is a wicked sister. Tanu is a desperate girlfriend. These are character types people can easily understand, even if they don't know the specific twists and turns that brought the story to where it currently is. This may also be why we haven't seen any huge, major change in villains over the course of the show - this duo has been enough to work with.
  
• The story is family-focused - The essential crisis at the heart of KKB is that AbhiGya's marriage is never safe and settled. That is the focus of everything. The show might not do much to promote what is traditionally understood as family values, yet it is keenly focused on a simple problem that so far has held audience attention - will these two ever get their domestic life sorted?

There's a principle of philosophy that generally speaking, the simplest explanation is the most likely to be true. Looking seriously at the show, I think it's possible to point out the specific, few, key things that the show does really well, even if those get buried under a hundred thousand story shifts that may merit criticism.

These kinds of "tried and tested" formulas have worked for Ekta Kapoor and her team for a long time. KB too is one of her more successful products... a typical successful EK package.

I agree!! Nothing is uberrr complicated in terms of what the story is. It has a basic foundation off of which different tracks are written wth the same problems.

it will work till SR..no doubt.. after that let's see..

I agree Minz.. and I would also like to add one more thing i.e. it is a prime time show. My mother watches the show every day because 9:00 p.m is our dinner time and she has to watch something. Because there is no other good serial at that time she watches KKB. She is not so much into the serial. But she likes all the drama. Many other housewives must be watching the show at 9:00 p.m. We people love KKB but we skip some episodes when we don't like them. Many people just watch it for entertainment. This repetition and recycling of tracks does not bothers them much.

Because it's light hearted & fun which other shows lack.

Probably because most viewers don't expect much from the show.

@mitushi, totally agree with your post. Most people watch out of habit.