| In a sudden move, Sony has decided to yank Kulvaddhu off air. The production house, Maverick, has been given two weeks notice to fold up the show.
This is a significant move, as after Sandiip Sikcand took over as the channel's chief creative director, this was the first soap that aired post his appointment.
He was majorly involved in Kulvaddhu to the extent of even overseeing the editing sessions for the initial episodes.
Kulvaddhu is also the first soap from actor-turned-producer Anuj Saxena's production house, Maverick.
Taken aback
It is learnt that on Tuesday evening, a production staffer who was in the channel's office at Malad for a routine meeting, was suddenly told by the channel that they have decided to stop Kulvaddhu.
It took the Maverick staffer by complete surprise. No specific reason has been given to the production house except that it is a management decision.
Sources admit Saxena was not personally informed about the channel's decision to end the show. Incidentally, Saxena has had a good rapport with the channel as he had featured in Kkusum, which was the channel's driver once upon a time.
When asked about Kulvaddhu going off air, Saxena preferred a "no comments" stance.
Low TRPs
Inquiries with Sony revealed that Kulvaddhu had indeed been axed. It was described as a channel decision due to the low viewership ratings.
This premise of the channel is strange, considering none of their other shows like the recently launched Jeete Hai Jiske Liye, Durgesh Nandinii, Kaajjal and the long-running Ek Ladki Anjaani Si have not had great stakes in grabbing the eyeballs, as said in television parlance.
Kulvaddhu, which airs at 8.30 pm, was launched with great fanfare on Christmas Day last year.
This saga about the protagonist Niyati started as story of a happy-go-lucky girl whose life gets caught on the wrong side of fate.
The cast includes Daljeet Kaur, Milind Gunaji, Kitu Gidwani, Sushmita Mukherjee, Sachin Sharma, Rajesh Kumar, Suhasini Mulay, Surbhi Tiwari and Manasi Varma.
So what will replace Kulvaddhu? Though no names have been tossed, Smriti Z Iraani's Viruddh is slated to air later in the month. |
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