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Kritika at Ek thi Nayika Launch
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In a unique promotional tie-up for the supernatural thriller Ek Thi Daayan (2013), co-produces Vishal Bharadwaj and Balaji Motion Pictures have created a 16-episode TV series titled Ek Thi Naayika. The 16-episode series has eight different horror stories based on the daayans (witches from the film) each story spanning two episodes. "Every mahanaayika who has been roped in represents a particular state or city in the country to ensure that the show has a pan-India appeal," says Tanuj Garg, CEO, Balaji Telefilms. "Eight leading ladies are coming together in different haunted locations in a coup of sorts. Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechin, actors from the film, are also debuting on TV with this series," says Garg. The series will air on Life OK since the channel doesn't have any horror shows airing currently. "Also, it's an aggressive and ambitious channel with a strong marketing commitment. Ek Thi Naayika is Ekta's idea, but Life OK has come up with a promising programming that flags off on March 9," he elaborates.
Episode Schedule
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Episode Schedule
| Episode 1-2: Smriti Irani, Gujarat |
| Episode 3-4: Sakshi Tanwar, Rajasthan |
| Episode 5-6: Pooja Gaur, Delhi |
| Episode 7-8: Mouli Ganguli, West Bengal |
| Episode 9-10: Kritika Kaamra, Chandigarh |
| Episode 11-12: Aamna Sharief, Muslim from Uttar Pradesh |
| Episode 13-14: Shweta Tiwari, Hindu from Uttar Pradesh |
| Episode 15-16: Ankita Lokhande, Maharashtra |
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