SONY :TRP FALL DUE TO SLOT/DURATION CHANGES

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RamonaG

@RamonaG

Stunner

+ 9

Posted: 13 years ago

One of the Sony creatives on twitter replied to DEK fans who were very concerned at the sudden fall in DEK TRPS this week and said that the fall of trp in Sony shows this week was due to the time slot/ duration changes from 45 min to 30 min etc and not any cause of concern to them

here is what she said

ishita moitra @misschamko

@NadyaGill baby, trp fall is coz of slot change. All shows with changed slots or duration have fallen. Don't worry they will pick up soon

ishita moitra @misschamko

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@man_vora its because of slot change. All shows KTLK and SbS fallen. No need to be worried. They'll be back in 2 wks or so :)

https://twitter.com/#!/misschamko

Edited by ramonag - 13 years ago

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vasanthi16

@vasanthi16

Voyager

Posted: 13 years ago

TFS Ramo...Chalo at least Sony is not showing it is overly concerned abt the TRP drops...though they maybe in reality...i think memos will soon go out to the PHs.

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bhalobasa

@bhalobasa

Navigator

Posted: 13 years ago

Originally posted by: vasanthi16
TFS Ramo...Chalo at least Sony is not showing it is overly concerned abt the TRP drops...though they maybe in reality...i think memos will soon go out to the PHs.

Yeah...I guess same. The Sony officials will never give ( and should not give ) any negative comments about any show coz that will affect the show more. But they will certainly take some action behind the scene.
Its good that not only KTLK, all show's trp crashed (except BALH). Hope KTLK TRP will now only move upwards...God please help them...

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tanu

@Armu4eva

Moderator

+ 14

Posted: 13 years ago

Thanks for sharing Ramo... and obviously .. no CHANNEL or PH EVER GIVES ANY NEGATIVE VIEWS IN PUBLIC DOMAIN 😆

But thats nice to see they are giving 2 weeks atleast to all the shows..!

Come on KTLK CVs. .buck up ...get Nidhi back in Kotnis ..show AshNi romance... n save the SHIP!

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Krrish4You

@Krrish4You

Rocker

Posted: 13 years ago

@Ramo: tfs... I pray frm heart that ktlk trp start increasing..plss cvs & PH give ur best brain shot to bring ktlk in upwards trend.. Nidhi shud be back kotnis as i feel it lead to proper structural growth in script as well as in ashni life..:)

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LuvKrithika

@LuvKrithika

Navigator

Posted: 13 years ago

Cv pls save th show. Do opening shot of AshNi. NO BD at all.

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deepa

@jayanti_dj

Sparkler

+ 2

Posted: 13 years ago

Originally posted by: Armu4eva
Thanks for sharing Ramo... and obviously .. no CHANNEL or PH EVER GIVES ANY NEGATIVE VIEWS IN PUBLIC DOMAIN 😆

But thats nice to see they are giving 2 weeks atleast to all the shows..!

Come on KTLK CVs. .buck up ...get Nidhi back in Kotnis ..show AshNi romance... n save the SHIP!

yes please.. dont want KTLK off air

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ApoorvaFan

@ApoorvaFan

Inactive

+ 4

Posted: 13 years ago

My analytical brain stops functioning when I read some thing like this.

I saw one program of Summet Raghavan on Jaihind TV. As per the explanation, TRP will be counted only when the viewer keeps the program on TV without changing the channel for the total period of airing including the advertisement time.

If this definition is right then when the observation window comes down from 45 minutes to 30 minutes, the probability of viewer shifting the channel should come down which should result in higher TRP.

How on earth the TRP goes down when the Window of observation or viewing time comes down from 45 to 30 minutes?

Any one can enlighten me?

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Mehek25

@Mehek25

Sparkler

+ 2

Posted: 13 years ago

Thanx for posting Ramo...This may be true of DEK...But KTLK's Trp cant increase unless the Cvs wake up and introduce a strong story line in the show...

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tanu

@Armu4eva

Moderator

+ 14

Posted: 13 years ago

#10

Originally posted by: apurvafan
My analytical brain stops functioning when I read some thing like this.

I saw one program of Summet Raghavan on Jaihind TV. As per the explanation, TRP will be counted only when the viewer keeps the program on TV without changing the channel for the total period of airing including the advertisement time.

If this definition is right then when the observation window comes down from 45 minutes to 30 minutes, the probability of viewer shifting the channel should come down which should result in higher TRP.

How on earth the TRP goes down when the Window of observation or viewing time comes down from 45 to 30 minutes?

Any one can enlighten me?

In fact the justification given by the person is 100% incorrect vis a vis KTLK

TRP counter starts at exactly the time of airing of the show... KTLK before.. during and after 45 mins has AIRED @8pm only... so there is no change..n hence no chance of 45-30 duration affecting its TRP...!!

DEK has logically gotten affected coz its airing time from debut was 8.45pm.. which has now shifted down to 8.30pm... hence many viewers mite not have grasped the slot change n hence din watch it from 8.30pm sharp...!! M sure DEK trps will b back with a bang...!!

Coming to Sumeets views.. yes thats how TRP is counted... from 8pm to 8.30pm without changing for ads ... n hence 15mins reduction wuld n should help in increasing rather decreasing trps...

But most important fact is... TRP IS COUNTED FOR THOSE VIEWERS WHO HAVE TAM METERS INSTALLED IN INDIA...those who dont have those meters... there is no way to MEASURE THEIR VIEWING PATTERN...

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SONY :TRP FALL DUE TO SLOT/DURATION CHANGES

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