New timeslot discn 4 KTLK/Shubh Vivah| VB Note Pg 2 - Page 2

SET India is set to make three crucial changes to KTLK's schedule. These changes are –: (1.) The show-run has been reduced to 30 min from 21^st Jan, (2.) KTLK will be aired at 11 PM from 27^th Feb (There is already a repeat telecast of the show at 11, but now the 11 PM telecast will be the original telecast.) and (3.) The show (from 27^th Feb) will run from Mon to Thu instead of Mon to Fri.

All these changes being made just to accommodate two new shows, Kya Hua Tera Wada & Shubh Vivah.11 PM shift, however to an extent, may also be attributed to the low TRPs at 8 PM slot and comparatively higher ones at 11 PM.

The latest TRP of the show (at 8 PM) is 1.5. It was almost the same for the preceding week as well. I believe this is a result of negative promotion of the serial by Sony. While Mallika's suicide sequence was advertised on Sony TV, there was not even a single TV ad for the beautiful violin date scene. May be it's been so because Sony is engaged in promoting the newly introduced serials, Kya Hua Tera Wada & Shubh Vivah. Sony must realise that its equally important to adequately promote the existing serials as well.
Coming back to the point of change of time slot, show's producer Rajan Shah refused to make any comment on the issue saying that "It's a channel prerogative to comment on time slots." However according to media sources Team KTLK is not at all disappointed with the change, in fact the are of the opinion the this move will prove to be beneficial for the show.

That's all for now ! But stay in touch. I'll be posting even more interesting buzz & trivia about the show.