New timeslot discn 4 KTLK/Shubh Vivah| VB Note Pg 2

Rajan Shahi's 'Kuch Toh Log Kahenge', inspired by popular Pakistani TV drama 'Dhoop Kinare', was launched in October, 2011 at 8 pm.

However, despite a strong story line, talented star cast and critical acclaim, the show couldn't deliver ratings as expected.

Incidentally, the late night slot of the show 11 pm, which aired the repeats fetched the channel more TRPs than its original slot. And now the channel has decided to shift it to 11 pm going by the better response to that slot.

Its original time slot of 8 pm will be given to upcoming show, 'Shubh Vivaah'.

Informs a source, "We were always getting overwhelming response from the 11 pm slot, which aired the re-runs of KTLK. Now, that the channel has decided to shift it to 11 pm to air fresh content, we are positive to receive great response from the viewers. We all feel that this is a good move both for the show and the channel."

The show will air at 11 pm starting February 27 and the promos for the same have been shot.

Producer Rajan Shahi said, "It's a channel prerogative to comment on time slots."

A suitable time slot is what a good content needs to live up to the expectations.