in a way.. KTLK has been a success story for Sony in many ways.. it wasnt super duper hit as ppl expected after BALH success.. but it has carved its own way..
1. KTLK has created a new weekday slot for Sony at 11 pm. The earlier daily stint being crime patrol, which was again avg generally below 1 TRP...and some repeats of gud YRF shows.. which general public didnt even notice.. huh!
2. KTLK is still consistent with TRPs above 1 and it has brot 8 p.m. slot a segment of consistent audience.. earlier only CID repeats wer this consistent.. bt the TRPs were less thn 1
3. KTLK has made Sony popular on web.. it gives Sony a higher ppl reach now..
4. KTLK has successfully maintained Sony's current prime audience of young urban grp.. who watch shows like CID, Crime Patrol, Adaalat, and Comedy Circus..
5. Never in recent past any daily show except BALH has been this consistent with TRPs rite from day 1 of launch.. tho its pretty early to say bt still i think its going good.. SBS peaked in its popularity only after KBC was launched.. tho the show is gud..
so i think its a hit for Sony at least if not super hit.. and no wonder thy r happy!