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Bombay Times, Friday, 20th January 2006
If production doe JD is creativity, for Anuj Saxena, it is a gargantuan business opportunity. For him, launching a production house (that has produced the film LIPS) was the natural progression of his plan to develop the group into a business house. "I have blueprint for my company to expand it into a business houe and a business house has interests in diverse fields. So, just as we plan to make inroads into other arenas, I thought why not begin a production house? That seemed a logical decision for the actor in me who has experienced what kind of a field it is."
Besides the advantage of experience in the area of acting, Saxena has a vision.
"I see a great future for the media in the next five years, so it's also a case of 'catch em' young'. As for the financial risk, well that's there in any business and I handle my production house with a clinical approach harnessing all my business acumen, so there's less chance of sufering a loss." Striking a balance between acting and production is all about delegating tasks accroding to this business man turned entertainer. "If you choose the right people and delegate responsibilites to them in a proper manner, it is not difficult to multi-task"
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