The trend of using different names on different platforms has been in vogue from a few years. The popular music director who is known as MM Keeravani in Tollywood is called MM Kreem in Bollywood.
Likewise, Mantra on Tamil screen is Raasi in Tollywood. Now she is off the screen anyway.
Currently, Anita, the heroine of the film 'Nuvvu Nenu' is being called Natassha in all the Hindi Serials. Coming to the general talk that's in air, Natasha is the former name of Anita and Teja gave her the latter name. Anita alias Natassha has won many laurels from the viewers of Sony, Zee Hindi and Star channels turning their eyes with a mole on her upper lip. She also acted in Hindi, Tamil and Kannada movies. Of course, both Anita and Natashsha are reel names of this heroine.
In fact these entertaining professionals may be changing their names to look fashionable or to sink into the nativity of the field.