Guys just look at Kambakkht Ishq. It's making millions off of beautiful dresses and visual appeal. There is no story and the Kareena's character is ripped off of a character in Grey's Anatomy. So do most of the Indian audiences really care about good stories? Clearly not. I agree it's idiotic to love a show just because of the lead pair, but initially I hated the show. For a good month I didn't like it because I thought it was a rip off of Taal and Veer-Zaara, plus the lead was not attractive and the girl was irritating. But I soon started to like it since it was progressing so interestingly. I had no attachment with the characters then, but the the execution was fine. It's just now that most of us are attached...we don't want to let go.
But I do agree that many movies and shows are given importance they don't deserve. Viewers need to be more critical, cuz they're making money off of our preferences.