Posted:
| Dhaleta Surender Kumar| afaqs! | New Delhi, October 08, 2008 Yesterday, STAR
KGGK will finally come to an end on October 9. Meanwhile, in KDMHMD, one of the lead and popular characters, Prem Juneja, died in the October 2 episode. Yesterday, newspapers carried an advertisement imitating an obituary ad in which the parents of Prem Juneja mourn his untimely demise and call for a prayer meeting at their residence on October 8 at 8:30 pm (the timing of the show). Purple Focus is the ad agency that has conceptualised the idea.
Meanwhile, he clarifies that the ad for KGGK is not an obituary and 'is just an announcement of the show coming to an end'. On a replacement for the programme, he says, "We haven't announced the replacement as yet." Kamath denies that the ratings for KDMHMD had dipped in the past and STAR Plus took the shock route of killing the lead character (ala Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi) to improve the viewership. "The show has been doing well and has an average TVR of 4. It's one of the top performers in the slot (Monday-Thursday, 8:30-9 pm)," he says. While any rating above 3 is considered good by industry standards, the show has seen a dip in its viewership in the last month. As per TAM ratings (C&S, 4+ HSM), in August the show had a TVR of more than 4, which dipped to 3.6 in September. The shock may just bring up the ratings to more than 4. The ad, according to Kamath, was placed in about 40 Hindi, English, Marathi and Gujarati newspapers in the Hindi speaking markets. i know this article was old one but i was searching for some info abt something got this article prem's ad in 40 news papers its really disgusting on ekta's part😡😡 |
Arjun
Cricket
