Originally posted by: $weet Ema
Zee, just convey to the channel, or relevent people to start promoting Kayamath through on air promos. I can't remember the last time I saw a promo for Kayamath. =[
Yas....there are a few reasons why Star is not promoting Kayamath:
A promo takes up airtime.....which means there are not showing an advert....which means they are loosing revenue. They will only promo shows which are bringing in high viewership numbers.....as these will guarantee a larger target audience for the advertisers products.
The 11.00pm slot brings in less advertising revenue due to its late timeslot anyway. Since Kayamaths trps have been falling...they will not use up profitable airtime to promote it.
I also think Star Plus has decided to go with smaller production houses.......who do not have bargaining power to negotiate the per episode fees that Balaji charges because of its size and reputation.
It looks like they have already taken the decision to close Kayamath & Kasturi. They won't promote it anymore once the decision has been taken. 😡